This Year's Starbucks Holiday Cups Unveiled
Get ready to embrace the holiday spirit as Starbucks unveils its highly anticipated seasonal cups, marking the official start of the festive season for avid Starbucks enthusiasts
Starting this week, Starbucks is set to make the holiday season even more exciting for its loyal customers. As of Thursday, patrons visiting its branches across the United States will be delighted to receive their hot beverages in one of four enchanting cups. These cups, adorned in holiday red, vibrant Starbucks greens, and a cheerful magenta, are guaranteed to uplift spirits and add a festive touch to every sip.
The magenta accent in this year's design stands out and enhances the traditional holiday colors, creating a brighter red, according to Starbucks creative director Kristy Cameron.
Each of the four cups has a unique name and theme. The "peppermint swirl" design showcases swirling waves of color that give the cup a sense of movement, inspired by the peppermint mocha. The "party plaid" design offers a modernized interpretation of a winter plaid scarf, while the "ribbon spool" cup imitates the appearance of gift wrap ribbons. Lastly, the "bauble wrap" design features ornament shapes, creating a bold and modern print that is wrapped around the cup at an angle, resembling gift wrap, as explained by the company.
The white print on the plastic of the iced drink cups is being redesigned with a mix of "playful baubles" and "sparkles".
The coffee chain's annual celebration has become a beloved tradition, generating enthusiasm among its dedicated customers. Holiday sales hold great significance for the coffee chain, as evidenced by a 14% growth in revenue last year compared to the same time period in the previous year, as reported by the company.
Starbucks introduced seasonal cups for the first time in 1997. In 2015, the company faced controversy when it decided to eliminate "symbols of the season", such as reindeer and ornaments, and opted for a minimalist red cup design. However, over time, Starbucks has incorporated more festive decorations like ornaments and mistletoe into their cups. In 2021, Starbucks' earnings report on Thursday may offer insights into their projected holiday sales for this year, marking the 25th anniversary of the tradition.
