The Untold Stories: Unveiling the Real Impact of Yellowstone on Montana Boom
The hit show Yellowstone has stirred controversy among Montana residents who feel it has unfairly tarnished the reputation of our hardworking ranchers Discover the true impact of Yellowstone on our state in this candid response from locals
Summary
Yellowstone has significantly boosted Montana's tourism industry, with 2 million people visiting the state in 2021 because of the show, spending $730 million.
Yellowstone, however, has given rise to false perceptions about Montana, as the show's depiction of ranching as a lawless frontier does not accurately represent the present-day ranching industry in the state. The local community holds contrasting views about the influence of Yellowstone, with some acknowledging the economic benefits it brings while others lament its contribution to the negative reputation of ranchers.
The impact of Yellowstone on Montana's reputation has sparked criticism from actual residents who argue that the show has negatively portrayed their ranchers. Co-created by Taylor Sheridan and first aired in 2018, Yellowstone primarily focuses on the fictional Dutton family, who own and operate the largest ranch in Montana. The show delves into family conflicts on the ranch as well as violent disputes that arise between the neighboring Broken Rock Indian Reservation and external land developers.
A recent article by The Washington Post provides a comprehensive examination of Yellowstone's influence on Montana. The show's popularity has led to a surge in tourism for the state, as confirmed by Lucy Beighle, the director of communications for Glacier Country Tourism, and Nathan St. Goddard, a member of the Montana Tourism Advisory Council. However, Yellowstone has also contributed to several misconceptions among fans who visit Montana. Mark Greeno, who has resided at the Nine Quarter Circle Ranch in Bozeman with his wife Sue for six years, asserts that "the show has tainted our ranchers' reputation."
Lucy Beighle: The increased interest in Montana due to Yellowstone has been undeniable. With Yellowstone capturing people's attention, Montana has definitely gained recognition on the map.
Nathan St. Goddard: Montana is experiencing a boost in tourism and local businesses are benefiting from the influx of spending.
How Yellowstone Has Impacted The State Of Montana
Yellowstone has had a tremendous impact on Montana, particularly in terms of its tourism industry. A recent study conducted by the University of Montana revealed that in 2021 alone, a staggering 2 million individuals were motivated by Yellowstone to explore the wonders of Montana. According to the findings, these tourists collectively contributed $730 million to the state's economy. A significant portion of this expenditure was dedicated to purchasing merchandise inspired by the Duttons, which prominently included distinctive cowboy hats. Kim Parker, the manager of Western Outdoor retail store, shared that "many customers express a desire for hats resembling Rip's," while women frequently inquire about acquiring Beth Dutton's stylish and crushable Stetson hat.
Yellowstone's popularity as a tourist destination in Montana has resulted in numerous misconceptions about the state. The show frequently portrays ranching as a lawless area akin to the Wild West, complete with gunfights and assassinations. However, this portrayal does not accurately reflect modern ranching practices in Montana. Hillary Folkvord, owner of a motel and restaurant, along with St. Goddard, emphasize that Yellowstone is only filmed during the summer. As a result, tourists who visit during the winter are often shocked by the harsh cold and strong winds. Consequently, the impact of Yellowstone on Montana has been a mixture of prosperity and misconceptions, leading residents to have conflicting sentiments about the show.
