The Rise of Unapologetically Pro-Democracy Conservative News Outlet

The Unlikely Success

In a landscape where conservative news outlets are often associated with unwavering support for Donald Trump, The Bulwark stands out as a beacon of opposition. Founded in 2018, this clear-eyed conservative publication has defied expectations and is experiencing a remarkable surge in growth despite the decline of the Never Trump movement. Publisher Sarah Longwell, in a recent conversation, expressed the publication's flourishing state, emphasizing its expansion and the imminent addition of new talent.

The Bulwark, backed by notable investors such as James and Kathryn Murdoch, has become a focal point for those seeking honest commentary from a conservative perspective. Its expansion includes the addition of George Conway, a prominent conservative attorney, who will be hosting a new podcast, 'George Conway Explains it All (to Sarah Longwell).' This move is a testament to the publication's commitment to providing insightful and easily digestible analysis of the president's legal cases.

Despite the prevailing narrative of the decline of the Never Trump camp, The Bulwark's success is a testament to the demand for unapologetically pro-democracy conservative voices. The publication's audience, described by Longwell as Republican 'expats,' 'high information' Democrats, and others seeking clarity in the current political climate, underscores the distinct niche that The Bulwark has carved for itself.

The Road to Growth

The Bulwark's growth and expansion have defied the conventional trajectory of news publishers, especially amid the backdrop of widespread layoffs within the industry. Longwell attributed this success to the publication's ability to cultivate a community of subscribers who are willing to support its mission. This community-driven approach has enabled The Bulwark to thrive, with newsletter subscriptions alone generating a substantial revenue of $3.6 million.

What sets The Bulwark apart is the intimate understanding that its writers possess of the conservative movement, having been an integral part of it at one point. Longwell described the publication's writers as 'sherpas,' guiding those perplexed by the GOP's radicalization under Trump and providing clarity in a tumultuous political landscape. This deep understanding, coupled with a commitment to truth-telling, has garnered loyalty and trust from the publication's audience.

The Bulwark's success in navigating this unprecedented political moment is underscored by its unwavering dedication to upholding the truth, regardless of political affiliations. Longwell emphasized the publication's commitment to calling out lies and misdeeds, a stance that resonates with an audience craving unfiltered and honest coverage in a time of political uncertainty.

The Role of Unapologetic Truth-Telling

Amid debates over journalistic objectivity and the challenge of navigating a deeply polarized political climate, The Bulwark has emerged as a steadfast advocate for unapologetic truth-telling. Longwell highlighted the publication's unique position, free from the constraints of false equivalencies, and unencumbered by concerns of being perceived as out-of-touch liberals.

The Bulwark's writers, drawing from their firsthand experience within the conservative movement, have been unrestrained in their coverage, offering an unfiltered perspective on the radical shifts within the GOP. Their refusal to succumb to false equivalencies has positioned The Bulwark as a trusted source for those seeking unvarnished insights into the political landscape.

Longwell's assertion that the mainstream press may be under-reacting to the current political moment reflects The Bulwark's unwavering commitment to confronting the realities of this era. The publication's clarity and conviction in addressing the dangers of the present political climate underscore its role as a beacon of truth and integrity in a time of uncertainty.