The REAL Reason Behind Pixar's Box Office Setback - Disney CEO Spills All!
Disney CEO acknowledges Pixar's box office suffered due to Disney Plus approach but also points to the movies themselves Elemental is the newest casualty of this setback
Disney's CEO, Bob Iger, addressed the box office disappointment of recent Pixar releases during an interview with CNBC's Squawk Box (via The Wrap). Iger shared his thoughts on the key factors that he believes have contributed to Pixar's underperformance. Here's the quote:
Three consecutive Pixar releases were made available for streaming instead of a theatrical release, primarily due to the impact of COVID-19. This may have led the audience to anticipate future releases to also be quickly accessible on streaming platforms, resulting in a lack of urgency. Additionally, there were some creative shortcomings that contributed to this perception.
