The Marvels Ticket Presales Fall Short of DC's Blockbuster Hits
The Marvels faces uncertain box office projections, raising concerns if it might become the first major MCU disappointment Additionally, it is anticipated to perform below both Ant-Man 3 and two of DC's largest box office failures
Article Overview
The Marvels is expected to have a lower box office opening than anticipated, ranking below two of the DC Extended Universe's biggest failures.
The film acts as a continuation of Captain Marvel, linking the narratives of Carol Danvers, Monica Rambeau, and Kamala Khan.
Initial ticket presale figures predict an opening weekend of approximately $70 million, placing it lower in terms of box office success compared to Eternals, Black Adam, and The Flash.
The Marvels, the sequel to Captain Marvel, is projected to have one of the lowest box office openings in the franchise. Surprisingly, its ticket presales are even lower than two major failures from the DC Extended Universe. The film brings together the stories of Carol Danvers, Monica Rambeau, and Kamala Khan, with their powers becoming intertwined and leading to unexpected consequences. These events seem to be connected to the emergence of the vengeful Kree warrior Dar-Benn.
Deadline has recently reported on the ticket presales for The Marvels, revealing that it is currently anticipated to make around $70 million during its opening weekend. This puts it below both the poorly reviewed Eternals, which opened to $71.2 million, and two major disappointments from the DCEU: Black Adam, which made $67 million, and The Flash, which earned $55 million.
Will The Marvels Be The MCU's First Proper Box Office Bomb?
The Marvels is currently on track to have one of the lowest box office performances for the MCU, potentially even worse than some of DC's movies. Eternals, despite having one of the lowest box office openings in over a decade, still managed to perform decently overall, earning over $402 million against its $236.2 million budget. The lowest opening for the MCU so far remains The Incredible Hulk in 2008, which was also considered a modest success, grossing over $264 million against its reported $150 million budget.
The upcoming Captain Marvel sequel will aim to replicate the success of Ant-Man and the Wasp: Quantumania, which is projected to have a 72% lower opening than the Paul Rudd threequel. Despite receiving mixed reviews and being one of the lower-grossing sub-franchises within the MCU, Quantumania ended its theatrical run with over $476.1 million. However, due to its $200 million budget and extensive marketing campaign, it needed to reach a break-even point of $600 million, which it fell far short of, resulting in it being labeled as the worst-performing MCU movie to date.
Ant-Man and the Wasp: Quantumania is currently the MCU's lowest-rated film, receiving a lukewarm 46% approval rating from critics on Rotten Tomatoes. Its close competitor is Eternals, which sits just slightly higher at 47%.
Early reports suggest that despite a substantial filming subsidy, the film's net budget for The Marvels is $219.8 million. Unfortunately, this doesn't bode well for the movie's chances of avoiding a box office disappointment within the MCU. In order to overcome these numbers, it would greatly benefit from positive critical reviews or good word of mouth from audiences. However, it seems that public test screenings have received mixed reviews, posing a potential challenge.
Another factor that could potentially boost The Marvels' prospects is the level of competition it will face in the weeks following its release. The Hunger Games: The Ballad of Songbird and Snakes is projected to have its lowest opening for the franchise, and Disney's Wish is also aiming for a modest $50 million opening.
Source: Deadline
Editor's P/S
As a hard fan of Marvel Cinematic Universe (MCU), I am concerned about the low ticket presales for "The Marvels." The film is expected to have a lower box office opening than anticipated, ranking below two of the DC Extended Universe's biggest failures. This is a significant concern, as it suggests that the film may not perform as well as expected at the box office.
There are a few reasons why "The Marvels" may be facing such low ticket presales. First, the film is a sequel to "Captain Marvel," which was not as well-received by audiences as other MCU films. Second, the film's release date is close to that of "Ant-Man and the Wasp: Quantumania," which is also expected to perform poorly at the box office. Third, the film's marketing campaign has been relatively lackluster, and has not generated as much excitement as previous MCU films.
