The Marvels, Marvel's highly anticipated film, is set to premiere in theaters this weekend. However, the movie's box office tracking estimates are showing a disappointing trend as they indicate a decline in projected earnings. Initial estimations suggested that the movie could potentially rake in a remarkable $80 million during its opening weekend in the US. Nevertheless, recent reports from Deadline reveal that estimates have now decreased to around $60 million, with some even speculating a lower figure of $50 million. While box office tracking is not an infallible science and projections may not always be entirely accurate, it is worth noting that these estimates are generally considered more dependable, particularly so close to the movie's release.
The Marvels had an estimated production budget of $200 million, excluding advertising costs. By comparison, Marvel's previous film, Eternals, generated $71.2 million during its opening weekend in November. In contrast, the Five Nights at Freddy's movie premiered with $80 million in the US, despite having a budget of only $20 million.
According to Deadline, ticket presales for The Marvels currently stand at approximately $5 million, similar to the presale numbers for DC's The Flash. The Flash earned $55 million in the US during its opening, but it was regarded as a commercial letdown.
The Marvels' newest trailer showcased appearances by Robert Downey Jr.'s Iron Man, Chris Evans' Captain America, and Tessa Thompson's Valkyrie. Deadline speculated that this was Marvel's attempt to generate excitement for the film, considering that the ongoing SAG-AFTRA strike hinders its stars, including Brie Larson, from promoting it. Reviewers will start posting their opinions about The Marvels online on November 8 at 9 AM PT / 12 PM ET.
In other Marvel news, Insomniac's new PS5 game Spider-Man 2 is out now and putting up big-time sales numbers. For more, check out Our Website's Spider-Man 2 review.
Editor's P/S
As a hard fan of Marvel Cinematic Universe (MCU), I am concerned about the recent plunge in box office projections for the upcoming film, The Marvels. Initial estimates suggested a promising opening weekend of $80 million in the US, but these have now been revised down to $60 million or even $50 million. This is a significant drop, and it raises questions about the film's potential performance at the box office.
There are a few factors that could be contributing to this decline in projections. One possibility is that the film's marketing campaign has not been as effective as it could have been. The trailers and other promotional materials have not generated as much excitement among fans as some of Marvel's previous films. Additionally, the film's release date is coming up against some stiff competition, including the highly anticipated Avatar: The Way of Water.
