The Marvels: A Surprising Addition to the MCU's Filmography

The Marvels had one of the lowest opening weekends in the history of Marvel movies, possibly due to various contributing factors. Marvel Studios recently released their latest superhero team-up film, The Marvels, marking their return after the monumental success of Avengers: Endgame in 2019.

In the movie, which serves as both a sequel and a TV continuation, Captain Marvel, Monica Rambeau, and Ms. Marvel team up to prevent a global catastrophe while their powers continue to blend together.

While this marks the final Marvel film of 2023, it has not experienced significant commercial success thus far, but it would be unfair to solely attribute this to the film itself.

The Marvels’ slow opening weekend may be a result of strikes

As of its opening weekend, The Marvels earned $21.5 million from 4,030 venues, including $6.6 million in preview screenings.

Ant-Man only managed to earn $22.6 million at the box office, barely surpassing The Incredible Hulk's record for the lowest domestic opening day in the MCU, which earned $21.46 million.

The Marvels can't even come close to the success of other MCU films released this year. Ant-Man and the Wasp: Quantumania raked in $106 million during its opening weekend, and Guardians of the Galaxy Vol. 3 followed suit with $118 million.

However, the blame for The Marvels’ low box office sales can’t be put squarely on the film itself as it currently sits at a 84% audience score on Rotten Tomatoes.

Due to the ongoing SAG-AFTRA strike, The Marvels' cast members were unable to participate in any press activities for the movie until just two days before its release. This is significant because Marvel projects are known for their extraordinary press tours, which often feature MCU actors engaging in amusing activities such as creating dreadful artwork or engaging in a drinking game with Jimmy Fallon. These press tours play a crucial role in attracting not only Marvel enthusiasts but also individuals who are not typically fans of the franchise.

The film clearly received a positive response from audiences, as indicated by the audience score on Rotten Tomatoes. It is possible that the film's lack of success could be attributed to marketing issues rather than its quality.

Don't miss The Marvels, currently showing in theaters. For more extensive coverage, please refer to the links below.

- The Marvels review and explanation of its runtime

- Discussion on when the movie takes place in the MCU

- Speculation on whether The Marvels is setting up Secret Wars

- Explanation of what a Flerken is

- How Park Seo-joon got his MCU role in The Marvels

- Detailed information about the cast and characters in the movie

- The Marvels is a sequel to multiple properties

- Discussion of spoilers leaking on social media

- Updates on the box office earnings of The Marvels

- First reactions to the movie

- Does The Marvels have a post-credits scene?

- Information on the number of post-credits scenes

- Explanation of what the Nega-Bands are.

Editor's P/S

As an enthusiastic fan of the Marvel Cinematic Universe (MCU), I was eagerly anticipating the release of The Marvels. However, I must admit that I was surprised by its moderate opening weekend performance. With a domestic box office earning of only $21.5 million, it fell short of my expectations and marked one of the lowest opening weekends in the history of Marvel movies.

Despite its disappointing box office performance, I believe that The Marvels has strong potential for future success. The film's notable positive audience ratings, currently sitting at 84% on Rotten Tomatoes, indicate that it has resonated with viewers. This suggests that word-of-mouth recommendations and positive reviews could drive more people to see the movie in the coming weeks. Additionally, the film's release in theaters provides an immersive and communal experience that cannot be replicated at home, which may entice fans to return for repeat viewings.