The Little Mermaid Enthralls Audiences, Claiming VOD Chart Supremacy Post Digital Release

Summary

The live-action Little Mermaid remake is performing well on VOD platforms, topping the charts on iTunes, Google Play, and Vudu.

Despite receiving mixed reviews from critics, the film received a higher level of popularity among audiences, leading to its success in PVOD.

While the film's domestic box office numbers were decent, it fell short of expectations internationally. However, a successful performance in VOD could potentially compensate for this setback.

The Little Mermaid is now available on digital platforms and has been highly popular, according to VOD charts. This Disney live-action remake, featuring Halle Bailey as Ariel, reimagines the 1989 animated classic. Although the financial performance of the film was somewhat disappointing, earning $564 million against a $250 million production budget, it has found success in the home-viewing market. IndieWire reports that The Little Mermaid has claimed the number one spot on iTunes, Google Play, and Vudu's VOD charts, which rank by transactions and revenue. Priced at $19.99 for rental, it has surpassed recent releases like The Flash, The Super Mario Bros. Movie, Guardians of the Galaxy Vol. 3, and Transformers: Rise of the Beasts.

The Little Mermaid's VOD Success Explained

The critics' response to the film was mostly positive, albeit leaning towards a more mild positivity. For instance, The Little Mermaid's Rotten Tomatoes score currently stands at 67%. However, the audience score is quite high at 94%, indicating that the remake was generally well-received by more casual moviegoers. Despite its disappointing performance in the international box office, particularly in China where it was considered a major flop, the film's domestic total for the remake is $289 million. This figure surpasses the earnings of recent releases like Indiana Jones and the Dial of Destiny ($167M) and Fast X ($145M).

In summary, The Little Mermaid received favorable reception in North America. This positive response has definitely impacted its current performance in video-on-demand (VOD), as younger audiences who watched and enjoyed the film in theaters can now watch it again at home with their parents. Additionally, those who didn't have the opportunity to see the movie in theaters can now experience the remake for the first time.

The success of The Little Mermaid may heavily rely on the revenue generated from PVOD sales, given its underwhelming international performance. However, the lack of public disclosure regarding PVOD and VOD sales makes it difficult to assess the impact of the film's digital platform rankings on its overall financial success.