The Juul Legacy Unveiled: 7 Shocking Revelations You Won't Believe in Netflix's Big Vape Documentary!

Summary

Big Vape: The Rise and Fall Of Juul

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Unveiling alarming realities about vaping, the content exposes the profound influence of Juul on the industry and the emergence of a new cohort of smokers.

Delving deeply into the medical and marketing dimensions of vaping, the documentary presents comprehensive research findings and astonishing discoveries concerning the impact and availability of Juul devices.

The Netflix documentary series Big Vape: The Rise and Fall Of Juul uncovers the hard-hitting reality of vaping and the transformative role played by leading brand Juul. In four episodes spanning three hours and 10 minutes, it delves into the alarming impact of vaping on the medical community, the controversial ties between Juul and big tobacco, and the ethical concerns surrounding its marketing campaigns. This gripping docuseries offers audiences a fresh and eye-opening view on the world of vaping.

7 The Rise And Fall Of Juul Shows That Vapes Are Marketed To Children

In Big Vape: The Rise and Fall Of Juul, former high school students offer their perspective on Juul's journey, shedding light on the company's rise. One student recounts their encounter when Juul representatives came to their school and delivered educational talks on safety. While Juul emphasized that their products were not intended for minors, the indirect marketing had already cast its influence. After the talk, this student sought advice from a Juul staff member on how to quit smoking, only to receive a suggestion to switch to Juul instead. The documentary highlights the detrimental impact of the accessibility of Juul devices to underage individuals, which had a major impact on the company's reputation.

6 Juul's Marketing Directors Claim Ignorance

When interviewed by Big Vape: The Rise and Fall Of Juul, former members of Juul's marketing team struggle to share their opinions on the company's campaigns. They promptly shift the blame onto the company's marketing director at the time, portraying themselves as naive and oblivious to the ethical implications of advertising nicotine products. However, one of Juul's founders, James Monsees, does acknowledge reviewing documents from the tobacco industry, affirming that this information aided their investigation into the ethics of selling their products.

5 How Parents Stood Up Against Vaping

A significant portion of the documentary Big Vape: The Rise and Fall Of Juul delves into the subject of EVALI (E-cigarette and Vaping Use-Associated Lung Injury). Although it should be noted that Juul devices were not the cause of this condition, it instilled fear in parents, prompting them to take a stand against vaping. The documentary showcases interviews with children and hospital workers, revealing the impact of vaping on the medical community. The emergence of EVALI sparked outrage among parents, leading to the establishment of PAVE (Parents Against Vaping E-cigarettes). The documentary also features interviews with members of PAVE, who express their belief that the use of vape flavorings triggered the epidemic.

4 Juul's Connection To Big Tobacco

Juul's initial intention was to distance itself from any affiliation with tobacco companies. However, as the company gained popularity and encountered financial difficulties, this stance shifted. Eventually, Altria, the renowned Marlboro cigarette brand's parent company, acquired Juul. The decision initially divided Juul's employees, reflecting their reservations about Big Tobacco. Nevertheless, after the purchase, wherein Altria obtained a 35 percent stake in the company, each employee received an overnight bonus exceeding $1 million.

3 Juul Recycled Old Cigarette Campaigns

Juul's marketing campaigns sparked consumer backlash, with Big Vape: The Rise and Fall Of Juul highlighting the company's aspiration to become the Apple of vaping products. The use of positive keywords and color schemes drew subtle comparisons to Apple. Moreover, critics pointed out striking similarities between Juul's marketing and Marlboro's earlier campaigns. While former members of the marketing team claimed the "Vaporized" campaign was accidental, skeptics argue that it was intentional and that Juul deliberately targeted a youthful audience (via Vape Green Blog).

2 Juul's Cannabis-Based Origins

A fascinating revelation from Big Vape: The Rise and Fall Of Juul unveils that Juul's origin can be traced back to another company, PAX Labs. The design of PAX's device closely resembled what we now recognize as a Juul, with the exception that the PAX device allowed users to manually insert tobacco leaves. However, it was soon discovered that the PAX device could also be utilized for smoking cannabis. In a deliberate effort to disassociate from this association, Juul made the strategic decision to create a new device that utilized inhalable liquids instead of leaf insertion.

1 Juul Changed The Face Of Vaping Today

Juul has been widely referred to as the pioneer in the vaping industry, often used as a synonymous term for vapes in general. However, the book "Big Vape: The Rise and Fall of Juul" suggests that while Juul was heavily marketed as the forefront of vaping, it was not the actual inventor of vaping devices. Juul did play a role in the development of nic salts, which were originally created by Dr. Chenyue Xing, a former Juul employee. Although Juul did not solely hold the patent for nic salts, they are now commonly used in disposable vapes as well.