The Grip of Microsoft Edge: Unyielding When Attempting to Transition to Chrome

Microsoft has repeatedly made efforts to retain Edge users, using tactics such as intrusive pop-ups and confusing settings. Although it is possible to switch to another browser, Microsoft is increasingly displaying its reluctance to have users make the switch. The latest approach seems to involve highlighting abandonment concerns.

Users have noticed an uncomfortable pop-up when attempting to download Google Chrome using Microsoft Edge. This pop-up takes the form of a survey, questioning why exactly users are choosing to leave Microsoft Edge. It appears to be a final attempt by Microsoft to persuade users to reconsider, especially since Bing already reminds users about it when they search for Google Chrome. While you can bypass Bing and use Google to download the browser and avoid that reminder, the pop-up still appears on the Google Chrome download page. Additionally, since Edge is essentially the primary browser for installing other browsers on Windows 11 (as there is no alternative method), most people will inevitably encounter this message if it becomes widespread.

Currently, it seems that only Google Chrome triggers this survey, which offers options like "it's too slow" or "I can't search Google easily." Presumably, the survey responses will be sent to Microsoft's feedback team and may be considered for browser improvements. However, it appears to be a passive-aggressive strategy to encourage users to stick with Edge instead of switching browsers. Microsoft aims to keep users engaged with Edge by constantly highlighting its impressive features and expressing a desire for them not to leave. Personally, and likely for some of you as well, this approach has the opposite effect.

This is rolling out now, so if you see a survey right alongside your Chrome download page the next time you attempt downloading it through Edge, this is probably it.

Source: PCWorld