The Evolution of BeReal: RealPeople and RealBrands

The Rise of RealPeople

In a surprising turn of events, BeReal, the once-trendsetting app, is making a significant shift with the introduction of RealPeople. This new feature aims to provide users with an unfiltered glimpse into the lives of notable personalities, including actors, athletes, and musicians. The concept revolves around showcasing behind-the-scenes moments, offering the community an authentic perspective of their favorite celebrities.

BeReal update

The RealPeople feed, initially tested since May last year, is set to revolutionize the way users engage with celebrity content. By prompting celebrities to share unscripted moments, BeReal is seeking to bridge the gap between public personas and private life. However, the question remains whether this will lead to a shift in the carefully curated images that celebrities have long maintained.

Furthermore, the introduction of 'RealFan' engagement opens up unique opportunities for users to interact with their favorite personalities. By becoming a RealFan, users can engage with exclusive content and even tag celebrities in their own BeReal posts, potentially leading to resharing by the celebrities themselves.

The Emergence of RealBrands

In a parallel development, BeReal has also announced the launch of RealBrands, a dedicated platform for official brand accounts to showcase promotions and offers within the app. This strategic move aims to provide brands with a unique space to engage with users, potentially altering the marketing landscape on social media.

The expansion of the RealPeople feed to include RealBrands signifies a fundamental shift in the app's focus, transforming it into a multifaceted social platform. Brands can now apply to feature in the new feeds, further blurring the lines between personal and branded content.

The integration of RealBrands introduces the possibility of a future subscription offering, where users may pay to access updates from notable brands. While not confirmed in the latest update, this potential monetization avenue could shape the app's future growth trajectory.

The Marketing Implications

The introduction of RealPeople and RealBrands presents marketers with a new frontier to explore. With the potential to engage with both celebrity and brand content in unique ways, BeReal is positioning itself as a compelling platform for promotional activities.

For early adopters, this represents an opportunity to capitalize on the new feeds and establish a presence before the market becomes saturated. As brands and celebrities navigate this uncharted territory, the marketing landscape is set to undergo a transformation, potentially reshaping user engagement and interaction on social media.

However, the long-term impact of these developments remains uncertain. While BeReal continues to assert its growth, the app's ability to break into the mainstream social sphere and sustain user attention remains a challenge. The allure of unfiltered celebrity moments may spark initial interest, but whether it will restore BeReal's relevance in the long run remains to be seen.