The CW Exec Reveals the Secret Behind the Survival of Only Four Shows: A Tale of Monster Hits and Network Cuts

The CW executive, Brad Schwartz, has provided insights into why only four shows have survived the network's ongoing cancellations. Following its acquisition by Nexstar in late 2022, The CW is now owned by Nexstar, with Paramount Global and Warner Bros. Discovery retaining only 12.5 percent ownership stakes. In a discussion with TheWrap, Schwartz discussed the cuts and highlighted that the four surviving shows were chosen based on promising streaming numbers and financial viability from co-producing deals with other studios. Schwartz's explanation is outlined below.

‘Homecoming’ and ‘All American’ in particular are a significant portion of our streaming content. These shows are incredibly successful. Identifying them as our biggest and most popular performers was a straightforward task. Moreover, it was equally uncomplicated to engage in discussions with CBS and Warner regarding how we can ensure these shows appeal to a wider audience. The successful history of these shows provided a strong foundation for these conversations. CBS and Warner Bros. are well aware of the international profits they generate and the revenue obtained from their sales to Netflix and HBO. Likewise, we have a comprehensive understanding of their performance on our platform. By projecting the potential earnings from a library of 60 or 70 episodes, we were able to determine if a partnership was viable for these four shows. And we made it happen.

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Source: TheWrap