Taylor Swift is widely recognized and respected in the fashion industry. With every new album release, she consistently adapts her style to reflect the album's unique atmosphere. Whether she dons whimsical dresses or sparkling ensembles, we can't help but be captivated by her ever-evolving fashion eras.
Upon the release of her self-titled debut album in 2006, we were graced with cowgirl boots, flowing dresses, and voluminous curls. Four years later, in 2010, Swift adorned herself in outfits that perfectly matched her Speak Now album cover — ranging from purple flannels to violet mini dresses.
The following era, known as Red in 2012, saw Swift don scarlet ensembles that harmonized flawlessly with her iconic crimson lips. Then, for her 2017 record Reputation, Swift underwent a style transformation, trading her girly image for a more edgy look, showcasing black ensembles and outfits inspired by snakes. With the release of Lover in 2019, Swift exuded a multitude of vibrant and eclectic outfits, including rainbow garments, pastel dresses, and electric jackets.
Swift underwent a genre transition in 2020, shifting from her well-known pop style to indie-folk, as demonstrated in her albums Folklore and Evermore. Along with the change in music, she adopted a more relaxed fashion sense, featuring charming dresses, space buns, braided updos, and the infamous "Cardigan" sweater, which fans can purchase as merchandise. Continuing this trend, her latest album, Midnights, released in 2022, showcased her affinity for navy gowns, star-studded rompers, and an abundance of sequins. Peruse further to witness each instance of Swift donning an outfit that aligns with her musical releases.
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Every Time Taylor Swift Matched an Outfit to an Album Era: Photos
Taylor Swift has a big reputation in the fashion industry.
With every new album release, Swift's fashion undergoes a well-known transformation to complement its unique atmosphere. Her ever-evolving style, ranging from charming dresses to sparkling ensembles, continuously captivates us.
During the debut of her self-titled album in 2006, she enchanted us with cowgirl boots, flowing dresses, and voluminous curls. Then, in 2010, Swift graced us with outfits that echoed the essence of her Speak Now album cover, showcasing a mix of purple flannels and violet mini dresses.
Following her Red era in 2012, Taylor Swift embraced scarlet ensembles that complemented her iconic crimson lips. Subsequently, for her 2017 record Reputation, Swift abandoned her girly style in favor of a more edgy look. She confidently sported black ensembles and outfits with snake-themed motifs. When her album Lover was released in 2019, Swift showcased an array of vibrant rainbow clothing, pastel dresses, and electric jackets.
In 2020, Swift underwent a transition from her signature pop genre to indie-folk with her sister albums Folklore and Evermore. Embracing a more laid-back musical vibe, she captivated audiences with her charming dresses, space buns, braided updos, and the now-famous sweater featured in her song "Cardigan," which has also been made available as fan merchandise. Most recently, she released the album Midnights in 2022 and continued to adhere to the theme with navy gowns, star-embellished rompers, and an abundance of sequins.
Keep scrolling to see every time Swift wore an outfit that matched her album!
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February 2023
Swift channeled Midnights at the 2023 Grammys in a Roberto Cavalli navy blue set.
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November 2022
She looked bejeweled at the American Music Awards in a glittery jumpsuit by The Blonds in Los Angeles.
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November 2022
Swift made the whole place shimmer in a sheer David Koma garb at the 29th MTV Europe Music Awards in Dusseldorf, Germany.
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May 2021
Sticking with the gray vibes of Folklore and Evermore, Swift opted for a custom Miu Miu silver crop top and matching skirt at the 41st BRIT Awards in London.
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June 2019
She performed at the iHeartRadio Wango Tango Show in a rainbow jacket and neon bodysuit, perfect for her Lover era.
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May 2019
Swift continued to slay colorful outfits when she wore a lavender Raisa and Vanessa mini dress at the Billboard Music Awards.
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April 2019
The “Cruel Summer” artist looked pretty in pink in a J Mendel gown at the Time 100 Gala in New York.
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March 2019
For her Lover era, Swift looked radiant in a sequined romper at the iHeartRadio Music Awards in Los Angeles.
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December 2017
She embraced her Reputation album by wearing a sequined snake top while performing at the Z100's iHeartRadio Jingle Ball in New York.
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May 2016
Kicking off her Rep era, she wore an edgy Louis Vuitton number at the Met Gala in New York.
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January 2014
Swift stayed on theme with her 1989 album when she wore a sparkly Pharrell Williams silver gown at the 56th Annual Grammy Awards.
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November 2012
At the Country Music Awards in Nashville, she looked marvelous in a J. Mendel gown finished with red floral embellishments.
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September 2012
For her album Red, Swift wore a lacey French Connection High-Street dress at the 2012 iHeartRadio Music Festival in Las Vegas.
Credit: Gregory Pace/BEI/Shutterstock
December 2011
Swift looked vibrant in a shimmery ruby frock at Billboard's Annual Women in Music Event in New York.
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July 2011
While on tour for Speak Now, Swift matched her album cover in a royal purple halter dress.
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October 2010
While appearing on the Late Show with David Letterman during her Speak Now era, she looked trendy in a purple flannel and knee-high boots.
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September 2008
Swift looked Fearless at the Another Cinderella Story premiere in a boho BCBG white dress.
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May 2008
During her Fearless era, Swift rocked a romantic garb Marchesa piece at the 43rd Annual Academy of Country Music Awards.
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May 2008
To match the gold vibes of the Fearless album cover, the “Love Story” singer opted for a shimmery Badgley Mischka getup at the Met Gala.
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May 2006
At the 41st Annual Academy of Country Music Awards, Swift stayed on brand with her debut album in a flowy number, cowgirl boots, and voluminous curls.