Seoul Fashion Week: A Rising Star in the Fashion Industry

The Emergence of Seoul Fashion Week

In the realm of fashion, where the 'big four' fashion weeks traditionally reign supreme, Seoul Fashion Week has emerged as a rising star, captivating the industry with its unique blend of tradition and innovation.

Oh Se-ha in a Fruits Family pink sweater with wide-legged jeans.

While New York, London, Milan, and Paris continue to set the pace, the biannual extravaganza in Seoul is making waves, drawing attention to the dynamic landscape of South Korean fashion and culture.

A Fashion Week attendee in all-black, complete with hoodie, bomber jacket and chunky futuristic footwear.

The Fall-Winter 2024 edition of Seoul Fashion Week showcased the talents of over 20 established and emerging brands, setting the stage for a five-day spectacle that aimed to redefine the boundaries of K-fashion.

A guest at one of Friday's shows wears a padded coat over a blue-and-white patterned dress.

Celebrity Glamour and Avant-Garde Designs

One of the highlights of Seoul Fashion Week was the star-studded presence of major Korean celebrities, including the popular K-pop band NewJeans, who added a touch of glamour as the official ambassadors of the event.

Parnika said she had been inspired by the Victorian era after seeing Maison Margiela's latest runway show. “I feel like fashion should be wearable art.”

While the runway shows dazzled with avant-garde creations from renowned designers like Maison Nica, it was the bold and eclectic street style that truly stole the spotlight, with attendees braving the cold in a riot of wide-legged pants, structured jackets, and statement accessories.

Choi Heui-seung (also pictured top) wears a pair of metallic-colored Maison Margiela boots.

From traditional Korean hanbok to futuristic ensembles, the fashion landscape at Seoul Fashion Week was a vibrant tapestry of diversity and creativity, showcasing the fusion of heritage and modernity in the South Korean fashion scene.

Jeong Yoon-gyeong, left, and Lee Yosep, right, wear gray bags from South Korean label Nos Couleurs.

Innovative Trends and Iconic Moments

Amid the flurry of fashion-forward looks and boundary-pushing designs, Seoul Fashion Week also witnessed the emergence of innovative trends and iconic moments that captured the essence of the event.

Models (from left) Yun Mi-young, 58, Choi Soon-hea, 80, and Kang Seun-hee, 64, on the first day of Seoul Fashion Week. “Because of the cold weather, we didn’t get to show off much," said Kang. "But we tried our best to dress like models.”

From metallic-colored boots to statement accessories, the fashion-forward attendees at Seoul Fashion Week embraced individuality and self-expression, turning the streets into a runway of sartorial creativity and trendsetting style.

Wu Qin Qin wears a black Prada triangle bag over a black 4mile coat.

As models of all ages graced the catwalk, defying age norms and celebrating diversity, Seoul Fashion Week reaffirmed its position as a melting pot of creativity and inclusivity, setting the stage for a new era in the global fashion landscape.

Kang Hyun-soo wears a silver Gucci-Swarovski ring.