2023 saw the rise of artificial intelligence, and no other Big Tech company embraced this trend as aggressively as Microsoft did.
Under the leadership of CEO Satya Nadella, the company made a multi-billion dollar investment in AI, integrating AI tools like ChatGPT into its product offerings ahead of its competitors. Nadella's rapid, composed, and strategic crisis management also left industry experts astounded.
The company is once again becoming a technology innovator under his guidance, gradually moving away from relying solely on the success of Windows. Wall Street has also taken notice, with Microsoft's stock having risen by 55% this year. This is why CNN Business staff selected Nadella as the CEO of the Year, surpassing other strong contenders such as Chase CEO Jamie Dimon, OpenAI CEO Sam Altman, and Nvidia CEO Jensen Huang.
"In an email response to CNN, Nadella stated that 2023 was undeniably the year of AI. He emphasized that the innovation has transitioned from mere discussion to tangible product development, deployment, and increased productivity. However, he also emphasized the importance of this innovation in empowering individuals in their careers, communities, and countries."
"Since 2018, the CNN Business team has gathered annually to select an individual whose executive performance has been exceptional. The selection process is subjective, based on evolving criteria from year to year."
Perhaps the company's stock performed better than its competitors. Perhaps the CEO successfully steered the company back on track after a chaotic product launch, or the company developed a life-saving vaccine that changed the course of human history (a nod to Pfizer's Albert Bourla, named 2021's CEO of the Year).
Once again, this year's CEO of the Year is a man, highlighting a broader lack of representation of women in top corporate positions in America. According to Fortune, only about 10% of CEOs at Fortune 500 companies are women. Our goal, however, is not to favor one executive over another, but to reflect the reality of the business world and share the stories that we observe. (We also considered non-CEO leaders, ultimately naming Taylor Swift as our business leader of the year.)
Nadella's impact on AI in 2023 has been significant, shaping the direction of this groundbreaking innovation from Silicon Valley. According to Gil Luria of DA Davidson, Nadella's leadership at Microsoft through this new era has been truly remarkable.
A Microsoft sign at the company's headquarters on March 19, 2023 in Seattle, Washington. (Photo by I RYU/VCG via Getty Images)
I Ryu/VCG/Getty Images
Changing the narrative
Nadella's background does not exactly match the typical Silicon Valley stereotype of an Ivy League dropout. He was born in India and came to the US in the late 1980s to pursue a masters in computer science at the University of Wisconsin-Milwaukee. He later earned an MBA from the University of Chicago Booth School of Business.
Nadella's impressive career is the result of years of hard work. He began working at the company as an engineer in 1992, during a time when Microsoft was facing scrutiny as a monopoly by regulators.
Ten years ago, when Satya Nadella was appointed as CEO, Microsoft was known for being slow to embrace major trends like mobile. Today, tech companies are eager to partner with Microsoft and support its goal to make artificial intelligence accessible to everyone.
In Nadella's 2017 book, "Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone," he detailed the internal reworking of teams and products to create a more collaborative environment for Microsoft employees.
He also worked to improve and reinvigorate Microsoft's public image. Back in 2016, the company collaborated with OpenAI, an up-and-coming company with innovative AI tools, and permitted them to use the technology on its Azure cloud servers in exchange for access to those tools.
However, with a significant $13 billion investment in OpenAI earlier this year, following the widespread launch of ChatGPT in November 2022, Microsoft introduced AI-powered versions of its main products, such as Word, PowerPoint, and Excel, injecting new vitality into previously stagnant software. Nadella's efforts to commercialize these tools quickly gave Microsoft an advantage over competitors like Google and Amazon, who were also developing similar technologies, and sparked a competitive race across the industry.
Now, with more companies such as Instacart and Snapchat integrating ChatGPT and other OpenAI technologies into their services, Microsoft's cloud business is positioned for even greater growth. Azure has shown consistent percentage point growth over the past three quarters.
Microsoft CEO Satya Nadella and OpenAI CEO Sam Altman were pictured during the OpenAI DevDay event, which took place on November 6, 2023, in San Francisco, California.
Nadellas remarkable moment
Nadella's remarkable leadership was evident throughout the year, but it particularly stood out in the aftermath of the unexpected removal of OpenAI's Altman on the Friday afternoon before Thanksgiving week.
Just four days prior to this, Nadella and Altman took the stage at OpenAI's inaugural developer conference to explore the future of artificial intelligence and their collaborative partnership. This marked a significant moment, as Altman had become a prominent figure in the generative AI movement, while Nadella was a leading force in funding the development of these tools. Their partnership was not only crucial for the year, but for years to come, making them one of the most influential and dynamic relationships in the tech industry.
Nadella praised the creation as "magical" and expressed his satisfaction with it. However, despite his close ties to OpenAI, he was reportedly informed of Altmans' removal from the company just prior to the public statement, leaving Microsoft powerless in the situation.
The company stated that an internal investigation revealed Altman's lack of honesty with the board. This resulted in a decline in Microsoft's stock, possibly due to OpenAI's role in their AI expansion plans. According to Luria, this reflected poorly on Microsoft.
Nadella wasted no time in reaching out to Altman and extending an offer to lead a new AI research lab at Microsoft, alongside co-founder Greg Brockman. He also invited any of the 700 Open AI employees to join the team. In addition, Nadella worked to gain support from the OpenAI board members who initially excluded him, ultimately securing a favorable solution for Microsoft, as reported by Luria.
Altman eventually came back to OpenAI, bringing a new board with him.
"Mr. Nadella turned a potentially negative and embarrassing situation into an opportunity to enhance Microsoft's relationship with this incredibly important partner," Luria commented. "What we observed from Mr. Nadella is an ability to connect with people on a personal level that is not always present in CEOs, who may excel in vision and product development but struggle with interpersonal skills."
Fred Havemeyer, a senior enterprise software analyst at Macquarie financial services firm, stated in a letter to investors that "Mr. Nadella may have achieved a significant feat by acquiring the most crucial aspect of OpenAI - its talented team."
By Monday morning, Microsoft had rebounded and was in a stronger position compared to the previous week. The company's stock reached a new record high that day, with shares rising by 2.1% to close at an all-time high of $377.44, surpassing the previous record of $376.17.
Satya Nadella and Stephanie Mehta take the stage for the "A Conversation with Microsoft's Satya Nadella" panel during an event in New York City on November 7, 2019. (Photo by Brad Barket/Getty Images for Fast Company)
Brad Barket/Getty Images
Whats ahead
Stuart Carlaw, the chief research officer at ABI Research, attributes Nadella's successful year to his unwavering focus. "His leadership approach is centered around people," Carlaw explained. "He recognizes the impact of people on outcomes and remained committed to this principle in his dealings with Sam Altman and the broader OpenAI team."
Nadella is also strategic about where he directs his energy. According to Carlaw, "He hasn't been making scattered investments since taking the helm. Instead, he has been focused on areas that enhance the Microsoft brand."
Takeshi Numoto, Microsoft's chief marketing officer with 25 years of experience at the company, noted a cultural shift this year, describing the company as "fresh" and "energizing."
Nadella expressed the belief that they are making a significant contribution to the advancement of computing worldwide, and doing so with careful consideration. He also stated to CNN that he is committed to empowering individuals and organizations to achieve greater success through the development and implementation of new products.
"Our mission at Microsoft is to focus on providing personalized tutoring, medical guidance, and mentorship to 8 billion people by 2024 and beyond. I believe that making the impossible possible is within reach. The biggest challenge is making these AI-powered products profitable and taking Microsoft to the next level."
"You are only as good as your last results release," Carlaw said. "[But] he is not the only one facing this dilemma."
CNNs Allison Murrow contributed to this report