Renowned Content Creator Group Joins Kick

Highlights

Kick's partnership with the NELK Boys further solidifies its position as a formidable competitor to Twitch, attracting more content creators to its platform.

Kick's success can be credited to its Creator Program and permissive ban policies, luring banned Twitch streamers to make the switch.

The inclusion of the NELK Boys to Kick's lineup is anticipated to greatly enhance the platform's audience expansion, while speculation persists regarding the next notable streamer to join.

In a decisive move that solidifies its position in the streaming industry, Twitch's competitor streaming platform Kick has officially signed a deal with a renowned content creator group, bringing the acclaimed NELK Boys into its ranks. As more content creators flock to Kick, it becomes apparent that this Stake-backed platform is strategically positioning itself as a formidable challenger to the leading Twitch.com.

Introduced just last December, Kick has undeniably left a significant impact on the world of streaming. Despite initial predictions of failure, Kick has defied all odds, steadily gaining success with each passing day. This impressive accomplishment can be attributed to Kick's Creator Program and its more relaxed ban policies in comparison to Twitch. Twitch's strict policies have also played a minor role in Kick's triumph, as it frequently bans even the most popular streamers for violations of its community guidelines, driving many of them to switch to Kick.com.

Furthermore, Kick's ability to attract top-tier streaming talent from other platforms has greatly contributed to its growth. The platform has successfully enticed content creators from various backgrounds with attractive and profitable deals. The latest addition to join Kick.com is the NELK Boys, who gained fame on YouTube for their pranks on unsuspecting individuals. Their YouTube channel boasts an impressive 8.05 million subscribers, and they also command a substantial following of over 364K on Twitch.

While the financial details of the partnership between the NELK Boys and Kick have not been publicly disclosed, the broader streaming community has had diverse reactions to the news. Some users have expressed unbridled enthusiasm and support for the collaboration, while others have taken a more measured approach, emphasizing the hard work involved in IRL (in real life) streaming. There has also been speculation about potential future collaborations for Kick, with one user hinting at the possibility of renowned streamer Dr Disrespect joining the platform in the future.

The NELK Boys joining Kick's roster has made a significant impact, considering their large fanbase on various platforms. This partnership is expected to greatly enhance Kick's audience growth. It's interesting to speculate who the next influential streamer to join Kick.com will be, adding an element of anticipation to the platform's future success. Notably, Nicholas "NICKMERCS" Kolcheff, a prominent streaming personality and co-owner of FaZe Clan, recently made the switch to Kick, allegedly lured by an attractive financial deal.