Pacsun revolutionizes customer experience through innovative data integration

Pacsun's Enhanced Commerce Experience

Pacsun aims to create a seamless shopping experience by integrating brick-and-mortar stores, e-commerce, and social commerce channels. This initiative is made possible through a partnership between data platform SoundCommerce and marketing platform Cordial, as revealed in discussions with Our Website.

The collaboration between SoundCommerce and Cordial combines SoundCommerce's retail data models and business insights with Cordial's personalized messaging capabilities across various channels like email, SMS, and mobile app. This partnership showcases how retailers are looking to utilize their first-party data in an omnichannel commerce approach.

Enhanced Customer Loyalty and Revenue Opportunities

SoundCommerce and Cordial have joined forces to help omnichannel retailers enhance customer loyalty and increase revenue opportunities. This collaboration combines data-driven insights with personalized messaging solutions. Pacsun, a digitally focused brand, sees this partnership as aligned with their vision for leveraging data, says Pacsun Chief Digital and Information Officer Shirley Gao.

Gao emphasized the importance of providing a seamless shopping experience for customers across physical stores, online platforms, and social media channels.

Marketers are now seeking ways to deliver personalized messages to shoppers who engage with various channels. SoundCommerce offers intelligent data solutions and retail insights, while Cordial specializes in automating and personalizing messages across different channels such as email, SMS, mobile apps, and social media. By combining the expertise of SoundCommerce in data analytics with Cordial's segmentation and automation capabilities, retailers can create targeted campaigns and personalized product recommendations on a larger scale.

Retailers need to activate first-party data across physical and digital channels to keep up with evolving consumer demands. Wayfair recently launched a new campaign and updated its brand as it gets ready to open its first big store.

Pacsun has been making use of the SoundCommerce-Cordial partnership to improve marketing operations, while also staying active in consumer-facing channels. The brand was quick to jump on TikTok and has been using virtual influencers to connect with younger customers.

Editor's P/S:

The integration of brick-and-mortar stores, e-commerce, and social commerce channels by Pacsun is a testament to the growing importance of omnichannel commerce. This approach not only enhances the customer experience but also provides retailers with opportunities to increase customer loyalty and revenue.

The partnership between SoundCommerce and Cordial is a prime example of how retailers can leverage data and personalization to improve their marketing efforts. By combining SoundCommerce's data-driven insights with Cordial's personalized messaging capabilities, Pacsun can create targeted campaigns and personalized product recommendations that are more likely to resonate with customers. This, in turn, can lead to increased conversion rates and customer satisfaction. provides the data-driven foundation and personalization capabilities that empower retailers to deliver targeted campaigns, product recommendations, and a truly seamless shopping experience. As consumer demands continue to evolve, retailers who embrace first-party data activation and omnichannel strategies will be best positioned to thrive in the competitive retail environment.