Olipop Invites Talented Duo to Join Nationwide Adventure
Join Olipop on an all-expenses-paid national tour across the U.S. as senior consultants. Earn up to $40,000 while creating innovative digital content at each stop. Become the best friend creator duo Olipop is looking for!
Article Brief:
Olipop is headed on a national tour and looking to hire two best friends to join the brand as “senior soda consultants,” per details shared with Our Website.
Social media-savvy individuals can now apply for positions at Olipop until March 22. Successful candidates will have the opportunity to travel to four cities while creating content for the brand. The all-expenses-paid trip can potentially earn participants up to $40,000 if they complete all four city stops.
The journey will kick off on the East Coast from April 5-10, with the possibility of extending to more cities. This unique job opportunity reflects Olipop's strategy to increase its presence in the competitive better-for-you market.
Olipop Tour: A Dream Job Opportunity
Olipop is embarking on a tour and is on the lookout for the perfect dynamic duo to join them on an exciting adventure. This dream job entails traveling with the health-conscious soda brand across the country, all expenses covered, while documenting and sharing content from the journey. This initiative showcases Olipop's commitment to influencer marketing and highlights the growing importance of content creators as valuable assets in today's digital landscape.
The opportunity to become Olipop’s senior soda consultants offers a unique chance for a friendship duo to travel to different cities, taking on the role of "soda pop-stars." This experience involves showcasing Olipop during the tour and spreading awareness about the product. The journey begins in April and provides a payment of $10,000 per city ($5,000 per person) for up to four cities, with all expenses covered, including airfare, food, and a daily stipend.
Individuals who are best friends and have a background in content creation are invited to apply for the senior soda consultant position by March 22. Applicants should be familiar with platforms like Instagram, TikTok, and Threads, the Meta-owned competitor to X (formerly known as Twitter) that has gained popularity with 130 million users. To apply, interested candidates must submit a resume and have the option to share a video of themselves and their best friend enjoying Olipop on Instagram or TikTok, tagging the brand and using the hashtag #OliDreamJob.
Olipop could benefit from a focused strategy to collaborate with creators in order to strengthen its connection with consumers, particularly with younger demographics, and increase its chances of building brand loyalty. According to a recent report on the creator economy by the Interactive Advertising Bureau and TalkShoppe, ads led by creators have a 1.4-times higher impact on fostering brand loyalty and a 1.3-times higher impact on encouraging brand advocacy. As a result, 44% of marketers are planning to increase their investment in content creators this year.
Moreover, implementing an innovative marketing approach could help Olipop stand out in the increasingly competitive better-for-you market, which has seen a surge in popularity as consumers focus on wellness. Established in 2017, Olipop promotes itself online as a blend of "healthy meets delicious" and prides itself on a "functional formula" that includes a mix of seven unique botanicals, plant fibers, and prebiotics.
Competitors in the better-for-you category have recently introduced innovative marketing strategies. For instance, Poppi, a rival of Olipop, made a splash during the Super Bowl in February with a 60-second ad titled "The Future of Soda is Now." This advertisement positioned Poppi as a healthier alternative to traditional sodas. In addition to this, Gatorade launched its new Gatorade Water, which is packed with electrolytes, and accompanied the release with a digital-first marketing campaign.
Editor's P/S:
The Olipop tour and the "senior soda consultant" positions it offers present a fantastic opportunity for content creators and best friends to embark on an unforgettable adventure. The chance to travel the country, explore different cities, and immerse oneself in a unique brand experience is truly exciting. The all-expenses-paid trip and the potential earnings of up to $40,000 make this job an enticing proposition for those who are passionate about creating engaging content and eager to promote a brand they genuinely love.
Olipop's focus on influencer marketing and its recognition of the power of content creators are commendable. By partnering with best friends who can authentically connect with the brand's target audience, Olipop can effectively amplify its message and build strong consumer relationships. This approach aligns with the growing trend of marketers leveraging the influence of creators to drive brand loyalty and advocacy.
