Nintendo's Unbelievably High Employee Retention Rate Shatters Industry Expectations
Nintendo's employee retention rate in Japan surpasses other businesses, setting a remarkable benchmark A recent report reveals their ability to retain employees is exceptionally high, exemplifying their commitment to nurturing a stable and loyal workforce
Highlights
Nintendo's employee retention rate is 98.9%, surpassing the national average of 70% thanks to factors like brand strength and a strong employee welfare program.
Nintendo's standing in the gaming sector and its strong presence in Japan further enhance its appeal as an employer. The company's exceptional employee benefits, encompassing childcare assistance, paid leave, and commitment to promoting diversity, further bolster employee motivation.
Nintendo, a renowned gaming company, has achieved remarkable employee retention rates in Japan, surpassing many other businesses, according to a recent business report. The report highlights various factors contributing to Nintendo's success, including its strong brand image and employee welfare initiatives. Despite occasional controversies and criticisms from fans, the company's ability to maintain a stable and dedicated workforce remains evident.
With a rich history spanning nearly 45 years in the gaming industry, Nintendo continues to dominate as one of the biggest names in the field. Its consistent production of video games and consoles, exemplified by the impressive sales figures of the Nintendo Switch, demonstrates the brand's enduring popularity. This extensive legacy has undoubtedly played a pivotal role in driving Nintendo's employee retention rates above the national average.
In a translated Japanese business report by biz-journal, statistics regarding new hires and the current job market were shared. The report also discussed the employee retention rate, which reflects how appealing a company is to potential applicants. According to the article, the average employee retention rate for new employees in Japan stands at 70%. This implies that about 30% of new hires leave their company within the initial three years. However, Nintendo boasts an incredibly impressive employee retention rate of 98.9%. To put this into perspective, based on these calculations, only one employee out of a hundred would have left Nintendo.
When biz-journal interviewed an expert named Hiroki Okamoto, the CEO of UZUZ Co., Ltd., a company that provides support for employees in their twenties, he attributed Nintendo's success to several factors. Firstly, Nintendo's popularity as a gaming company that represents Japan plays a significant role. Additionally, the limited opportunities for being hired by Nintendo create a sense of worth in overcoming the challenges faced at the company, rather than giving up. The brand image of Nintendo also holds great influence in attracting individuals who aspire to work for the company.
Another factor to consider is Nintendo's attractive income and salary, in addition to the extensive welfare benefits offered by the company. The welfare package is particularly noteworthy, showcasing a generous approach towards childcare and paid leave, as well as promoting diversity through a partnership system for employees with same-sex partners. It is worth mentioning that the primary objective of the welfare program is not solely to sustain this high level of employee retention, but rather to foster motivation and support employees in achieving their goals while being employed at Nintendo. Despite Square Enix and Bandai Namco offering higher average salaries, their employee retention rate remains lower.
