Nigerian singer Simi shares insights on her journey to fame and the importance of self-producing her music
Discover how Simi is carving her own path to success by self-producing her music and gaining international recognition, from her unique sound to touring with renowned artists like Alicia Keys.
Nigerian music star Simi is a multi-talented artist. She is not only a singer and songwriter but also one of the few women who mix and produce their own music. Simi is paving the way for the future of Afropop and soul music.
Her international stardom has been solidified by opening for 15-time Grammy-winning artist Alicia Keys on her 2023 tour and making a significant impact on the Billboard World Album Charts.
Simi, also known as Simisola Bolatito Kosoko, started her music career as a gospel singer and released her debut album "Ogaju" in 2008.
In the following years, she released more albums, but by 2014, when she wanted to create her "RESTLESS" EP, she did not have a record label. In a recent interview with CNN's Larry Madowo in Lagos, Nigeria, Simi mentioned that she did not have the funds to pay for a record label.
So, the singer taught herself how to record, mix, and master her own music by watching videos on YouTube.
“It came to me so naturally,” Simi said. “I love doing it.”
Simi (center-right, wearing olive green) greets her fans in Lagos, Nigeria.
Simi (center-right, wearing olive green) greets her fans in Lagos, Nigeria.
CNN
From church choir to global stage
Simi, who grew up in the bustling neighborhood of Ojuelegba in Lagos, discovered her passion for singing at a young age. It all began when she performed her first solo at church during youth day when she was just eight years old.
"After my solo performance, everyone was so supportive and told me how beautiful it was. That moment really ignited something within me," Simi recalled.
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'The Headies' is a show that celebrates Afrobeats artists. Simi's career took off after the release of her debut gospel album in 2008. Six years later, she made the transition to mainstream music with her hit song "Tiff" from the album "RESTLESS." This song was so successful that it was nominated for an award at The Headies, one of Nigeria's top music award shows.
The transition from gospel to Afropop was a natural evolution for Simi. She released her second studio album, "Simisola," which reached No. 5 on the Billboard World Album Chart.
The album served as an introduction of her sound to a wider audience. Simi shared, "It was a very personal and crucial process for me to ensure that my name and voice truly represented who I am."
Charting her own path
With her unique style and soulful voice, Simi’s music has amassed over one billion streams across various platforms.
She still writes, produces, and engineers her own music despite her increasing success. Last year, she started her own record label named Studio Brat, which was influenced by the many hours she spent in the studio.
ACCRA, GHANA - SEPTEMBER 24: Stonebwoy performs on stage during Global Citizen Festival 2022: Accra on September 24, 2022 in Accra, Ghana. (Photo by Jemal Countess/Getty Images for Global Citizen)
Stonebwoy performed on stage during Global Citizen Festival 2022 in Accra, Ghana on September 24, 2022. The event was held in Accra, Ghana. The photo was taken by Jemal Countess/Getty Images for Global Citizen.
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She shared, "I used to spend 16 hours a day in the studio. I only took breaks to eat and sleep. It can get boring because it requires a lot of time and precision."
Simi's dedication has been rewarded. Prior to joining Alicia Keys' tour last summer, she had already embarked on her own successful "To Be Honest" tour across North America in 2022.
Simi's latest release, "Men Are Crazy," includes a collaboration with Nigerian superstar Tiwa Savage, which was a natural choice for Simi as she worked on the track.
"It was amazing to work with Tiwa on this song," Simi shared. "Our energies really connected on the track, and we had a great vibe together."
Now, in addition to her professional life, Simi also manages a busy personal life as a wife and mother. She is married to Adekunle Gold, a fellow Nigerian Afrobeat artist who has worked with musicians like Coco Jones, Doja Cat, and Kodak Black.
Simi shared, "We both have a deep respect for each other's work and value each other's opinions," when talking about her relationship with her husband.
“I’m also protective of (my daughter) and my relationship with my husband. you know, we’re goofy and stuff on the internet, but the core of our relationship is ours.”
Editor's P/S:
journey is an inspiring testament to the power of self-reliance and determination. Despite facing obstacles, she taught herself music production and forged her own path in the industry. Her success as a singer, songwriter, and producer showcases her exceptional talent and unwavering dedication. Simi's influence extends beyond her music; she serves as a role model for aspiring artists, particularly women, demonstrating that anything is possible with hard work and self-belief.
Furthermore, Simi's commitment to her personal life is equally admirable. Balancing her professional and personal responsibilities, she manages to maintain a fulfilling marriage and family life. Her relationship with Adekunle Gold is a testament to the importance of mutual respect and support in a partnership. Simi's story not only celebrates her musical achievements but also highlights the strength and resilience of women in the entertainment industry and beyond.
