MrBeast Unveils Jaw-Dropping Beast Burger Debacle
MrBeast reveals the major setback faced by his Beast Burger venture, prompting a shift in focus towards Feastables Discover the challenges encountered by his struggling ghost kitchen and his determination to prioritize a new endeavor
MrBeast, the popular YouTube personality with over 161 million subscribers, has expressed regret over the launch of MrBeast Burger, citing quality control as the primary issue. He believes that the burger venture has had a negative impact on his brand image. In contrast, MrBeast is more focused and interested in his Feastables snack food company. MrBeast Burger, which operates as a "ghost kitchen" with only one physical location at New Jersey's American Dream Mall, allows customers to place orders through a mobile app, and the food is prepared by contracted restaurants in their local area.
The unreliable quality of MrBeast Burger has been a longstanding problem. While a portion of customers have praised the chain, others have complained about lengthy wait times, subpar service, and unappealing presentation. Additionally, there have been serious concerns regarding food safety, including instances of undercooked meat and moldy buns. While the extent of MrBeast's responsibility is up for debate, it is evident that the company should have been more diligent in selecting its contractors.
The YouTube star addressed his concerns regarding MrBeast Burger in a series of tweets that have since been deleted. He emphasized the difficulty of maintaining quality control across more than 2,000 restaurants that he does not own and expressed his decision to shift his focus towards his own company. In another tweet that has been removed, he expressed that if the decision were solely up to him, he would completely shut down MrBeast Burger, as he believed it was detrimental to his personal brand. However, due to his contract with Virtual Dining Concepts. LLC, this is not possible. He remarked that "Young Beast signed a bad deal."
Fortunately for the YouTube sensation, his snack food line, Feastables, has not encountered the same issues. Although it has faced some controversy, such as criticism in March for urging his fans to clean up Feastables displays in stores and sabotage competitors, one could argue that this is not as severe as the problems with undercooked burgers and spoiled buns.
Source: Dexerto
