The latest marketing campaign for Secret Invasion has brought Skrulls into real-world news segments across the United States. This upcoming show will mark Nick Fury's return to the MCU and his first solo project, where he will be battling against a Skrull invasion. Marvel has been building anticipation for the show's premiere on June 21 by releasing intriguing clips. They have promised that Secret Invasion will be unlike anything seen in the MCU before, and the unique marketing campaign is already delivering on that promise.
As part of the marketing strategy, Marvel has been sharing tweets with redacted information and has created a cryptic password-locked website that leads to a trailer. However, the most recent marketing stunt involves Skrulls being spotted in the background of various American news segments. Reddit user BeefyCircus compiled a list of sightings, which include Skrulls walking behind newscasters in Dallas, Los Angeles, and Chicago. In one instance, a Skrull even appeared as a crew member in the "Windy City Weekend" studio. This type of subtle real-world marketing is uncommon for Marvel, but it aligns perfectly with the subject matter of Secret Invasion.
What We Know About The Skrulls In Secret Invasion
Secret Invasion will delve into Nick Fury's mission to stop a dangerous plot orchestrated by a rogue faction of Skrulls who have infiltrated governments worldwide in their quest for dominance over Earth. The revelation of Talos and Soren's abilities to effortlessly assume different identities in Spider-Man: Far From Home implies that even Fury's closest allies may not be who they appear to be, necessitating extreme caution. Whether these renegade Skrulls have sinister motives or if Fury's trusted allies turn out to be impostors, Secret Invasion will provide a realistic examination of the fragility of trust among individuals.
Marvel's marketing campaign for Secret Invasion perfectly aligns with the show's unique idea and tone. Unlike previous opportunities, the incorporation of Skrull sightings across different news channels adds a fun and exciting element to generate anticipation for the series. This clever marketing stunt effectively captures the essence of the show's premise, highlighting the concept of Skrulls living among us.