Max's Push for a Higher Price Tag on 4K Technology

If you have been a long-time subscriber to Max (formerly HBO Max), you will be disappointed with the upcoming changes taking place in early December. When the company transitioned to Max, we knew there would be alterations, and now legacy subscribers will no longer have access to 4K streaming or the ability to stream on three devices simultaneously.

Previously, HBO Max offered a premium ad-free plan for $15.99 per month, which included unlimited content, 4K streaming, and the option to stream on three devices at the same time across five accounts. However, with the introduction of Max, this $16 plan is still available but without the mentioned additional features. Instead, subscribers are required to subscribe to the higher-priced "Ultimate ad-free plan," which includes 4K streaming and allows for four simultaneous streams. Can you see where this is leading?

Beginning on December 5th, HBO Max will implement changes for long-term subscribers. Those who have the $16 per month plan will lose their ability to stream eligible content in 4K and will be limited to two simultaneous streams. To continue enjoying 4K content or streaming on more than two devices, an upgrade to the Ultimate ad-free plan with 4K, priced at $20 per month, will be necessary. Notably, other subscription services such as Netflix, Peacock, and others have also made similar adjustments to their pricing and plans in recent months.

Fortunately, the mid-tier plan remains ad-free and offers the option to download movies or episodes for offline playback. Subscribers can download up to 30 titles on a device. By upgrading to the highest $20 plan, the number of offline downloads increases to 100. In essence, the trade-off is the limited availability of 4K content and one extra streaming option.

Notably, Max continues to offer its $9.99 ad-supported plan for individuals willing to tolerate commercials. This plan provides HD streaming and the ability to stream on two devices simultaneously. It's important to mention that the number of simultaneous streams allowed has recently been reduced from three to two.

Source: The Verge

Editor's P/S

As a Gen Z netizen, I have mixed feelings about Max's push for a higher price tag on 4K technology. On the one hand, I understand the company's need to generate revenue and stay competitive in the streaming market. On the other hand, I feel that the price increase is a bit steep, especially for those who are already paying for the premium ad-free plan.

I think it's important for companies to offer a variety of pricing options so that consumers can choose the plan that best fits their needs and budget. In the case of Max, I think it would be more reasonable to offer a lower-priced plan that includes 4K streaming but limits the number of simultaneous streams or the number of devices that can be used. This would allow consumers to still access the high-quality content they want without having to pay a premium.

Overall, I think Max's decision to increase the price of 4K streaming is a bit disappointing, but I understand the company's need to make money. I hope that in the future, Max will consider offering more affordable options for consumers who want to access 4K content.