Marketing - Basic & Advance Theory, Concepts, Case studies, News - Trang 36

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Captify and Magnite Collaboration Brings On-site Search Data to CTV Planning

Discover how Captify analyzes search terms across numerous publisher websites, grouping them into unique profiles, interests, and timely moments for enhanced CTV planning.

Snap introduces enhanced benefits for engaged agency partners through innovative program

Leading agencies like VaynerMedia, Horizon Media, and Gale tested the new perks, as Snap invites major global agencies to participate in the program.

Branston and Tango aren't alone: Peperami revives iconic 'Animal' mascot after 10 years

Peperami follows the footsteps of Branston and Tango by reintroducing a beloved brand mascot from the past, bringing back the iconic 'Animal' after a decade-long absence.

Unveiling the Truth: Key Insights from the 2024 Salary Survey

Delve into the latest findings of the 2024 Salary Survey, uncovering intriguing statistics that shed light on the evolving landscape of skills, networking challenges, and the debate surrounding hybrid...

Marvel Characters Join Coca-Cola's New Augmented Reality Campaign

Experience over 30 iconic Marvel characters brought to life through augmented reality on Coca-Cola and Coca-Cola Zero Sugar packaging. Dive into the Marvel universe with this exciting new campaign fro...

Exploring the Leading Players Shaping TV Ad Measurement in an Era of Transformation

Amidst ongoing debates on big data and panel accuracy, the drive for certification gains momentum while speculation on industry consolidation grows.

Chipotle enhances gaming experience with exclusive Tekken 8 features and tournament collaboration

Discover how Chipotle is taking gaming to the next level by integrating Tekken 8 features and hosting the Challenger Series esports competition with Tekken 8 as the title game.

Lynx challenges the luxury fragrance industry with a fresh approach

Unilever's Lynx brand is stepping into the high-end fragrance market with a bold new campaign that breaks free from the traditional, elitist image often associated with luxury scents. Discover how Lyn...

Exciting Discoveries in Perplexity AI's Impact on SEO Strategies

Exploring the latest findings on Perplexity AI's impact on SERPs, uncovering valuable opportunities for ecommerce platforms and enhancing SEO practices.

West Elm Introduces New Mobile Application

Discover the latest mobile app from West Elm that enables users to easily filter products based on their needs. This innovative app launch comes at a crucial time for the home retailer amidst a challe...