Marketing - Basic & Advance Theory, Concepts, Case studies, News

Unleashing Business Success in 2023: Key Stats to Propel Your Brand and Streamline Your Priorities

Business Success Brand Growth

Created date 21/08/2023

Equip yourself with key insights to conquer the week ahead: Discover why marketers believe business health is worse than the pandemic, the surprising lack of brand connection among consumers, the chal...

Estée Lauder unveils bold advertising strategy amidst changing market dynamics

Estée Lauder advertising strategy

Created date 19/08/2023

Estée Lauder boosts advertising despite sales decline, credits investment in promotions and innovation for sustaining growth in key markets like the UK

Grub Club's Sustainable Initiative Wins Sky's £2M Ad Fund, Setting a New Standard for Sustainability

Grub Club Sky's £2M Ad Fund

Created date 17/08/2023

Grub Club among top 5 recipients of Sky's £2m sustainability ad fund, securing £250k media spend for TV advertising, fueling growth for sustainability-focused brands

Carlsberg's Bold Commitment: Strategic Marketing Reimagined for Unleashing Maximum Impact

Carlsberg strategic marketing

Created date 16/08/2023

Carlsberg to strategically increase marketing investment in areas with high return potential, ensuring selective deployment for maximum impact

Unleashing the Power of the Wilko Brand: A Buyer's Guide to Conquering the Thriving Value Market

Wilko Brand Value Market

Created date 16/08/2023

Unlocking the potential of the Wilko brand: How can acquiring this struggling business help a potential buyer ride the 5% growth wave in the expanding value market?

Game-Changing Move: KFC UK Enlists Top Taco Bell Marketing Director as CMO

KFC UK Monica Pool

Created date 15/08/2023

Monica Pool, an experienced marketer, will take on the role of CMO at KFC UK and Ireland in autumn 2023 Having previously worked at the brand for over a decade, she brings a wealth of industry knowled...

Controversial Demands: Should Child-Friendly Packaging on High Sugar Foods Be Banned?

Action on Sugar child-friendly packaging

Created date 15/08/2023

Campaign group urges an end to child-friendly packaging on high sugar foods, highlighting a concerning loophole that allows brands to exploit children's appeal for sugary products Action on Sugar call...

Game-Changing Move: Kraft Heinz Installs Former Marketer as CEO, Setting the Stage for Innovation

Kraft Heinz Carlos Abrams-Rivera

Created date 14/08/2023

Kraft Heinz taps Carlos Abrams-Rivera, a seasoned FMCG executive and marketing expert, to assume the CEO role in January

Unveiling the Power Play: 5 Jaw-Dropping World Cup Ads, Connected TV Trends, and Sustainable Shopping Phenomena to Ignite Your Week!

Women's World Cup CTV ad market

Created date 14/08/2023

Get ready for the week ahead with these intriguing stats! Discover why Women's World Cup ads are outshining men's, the booming £20bn forecast for the global CTV ad market by 2023, barriers to sustaina...

Deliveroo's Revolutionary Value Strategy Fuels Unprecedented Growth

Deliveroo Brand Growth

Created date 11/08/2023

Deliveroo strategically enhances promotions and intensifies marketing efforts to enhance brand value perception, aiming to drive growth and captivate consumers effectively