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Embracing AI: The Key to Success for Corporate Communicators
Level up your corporate communication strategy in the age of AI, as Robert Gibbs and Jeff Nussbaum highlight the power of AI in storytelling and its impact on communicators
Omnicom strengthens retail media capabilities through Flywheel Digital acquisition
Omnicom strengthens retail media capabilities with Flywheel Digital acquisition, a $835 million deal reflecting the agency's strategic emphasis on performance media as a key driver for growth amidst d...
Skims by Kim Kardashian Collaborates with NBA and WNBA, Introducing Men's Collection
Skims, the fashion brand developed by Kim Kardashian, joins forces with the NBA and WNBA, bridging pop culture, entertainment, and sports to create an irresistible crossover for marketers and consumer...
Dolly Parton's Arrival at Cracker Barrel Marks the Dawn of a 'Rockstar' Era in Rewards
Cracker Barrel teams up with Dolly Parton to celebrate her upcoming rock album and promote their loyalty program Get ready for a rocking era with exclusive rewards and custom rocking chairs
Disney+ Enhances Ad Tier with Advanced Targeting and Measurement Capabilities
Disney+ enhances its ad tier, partnering with DoubleVerify, iSpot, Kantar, and more for improved campaign performance data, insights, and verification
Innovation and Brand Reinvention: McDonald's CEO Emphasizes their Crucial Role in Sustained Success
McDonald's CEO emphasizes the importance of constant innovation and reinvention for the brand's success, while strategically expanding its digital presence through initiatives like McDonald's Monopoly...
Do CEOs Comprehend Contemporary Marketing? 66% of CMOs Indicate Otherwise
CEOs need to understand modern marketing to effectively lead their organizations However, 66% of CMOs believe that CEOs lack this understanding McKinsey suggests that CEOs must define roles and establ...
Chips Ahoy Empowers Multicultural Teen Artists with AR Technology
Chips Ahoy boosts multicultural teen artists with their innovative Happy by Design campaign, utilizing AR technology to display the talent of eight emerging artists
Martha Stewart's Take on DIY: Pure Leaf Campaign Analysis
Martha Stewart promotes Pure Leaf in a captivating campaign, highlighting her love for hobbies like woodworking by utilizing the time saved from not making her own iced tea Discover the inspiration be...
Unleashing the full potential of multishore operations: A comprehensive exploration of recruitment and cost optimization
Unleash the full potential of multishore operations with an unbeatable combination of effective recruiting and cost efficiency Learn how to optimize value and enhance productivity in this in-depth exp...