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Potential Risks for SMBs: Examining Third-Party Data Loss Statistics
The privacy debate poses a threat to SMBs, as they may face challenges accessing valuable third-party data, impacting their ability to leverage big data for growth and success
Highlighting the Best Marketing Moments of 2023: A Recap by Ritson
Discover the most impactful marketing moments of 2023! From Barbie's innovative brand extension to the rise of AI and Tesla's surprising price drop, Marketing Week's insightful columnist presents a re...
Peacock's First Exclusive NFL Game: A Commercial-Free Quarter
Peacock's inaugural NFL game will feature a groundbreaking approach to advertising With custom content from Capital One, Hyundai, and Walmart, viewers can enjoy a commercial-free quarter, reducing the...
Report Finds Instagram Reels Surpass TikTok and Facebook for Branded Video Content
Instagram Reels' success in branded video content surpasses TikTok and Facebook, as reported by Emplifi Notably, the study highlights a shift in performance rates favoring longer videos over short-for...
Survey Highlights Increasing In-house Agency Sophistication and Enhanced Output
In-house agencies continue to thrive as brands experience a remarkable 33% increase in complete satisfaction, reflecting their growing sophistication and improved output, according to a recent survey
Burger King Revolutionizes Discounts with Facial Recognition for Hungover Customers
Burger King revolutionizes customer engagement by leveraging facial recognition technology to offer exclusive discounts, turning hangovers into a fun and affordable experience
TSB's Controversial Campaign sweeps the Marketing Awards 2023
TSB's 'The elephant in the room' triumphed over Guinness to win the coveted marketing campaign of 2023, showcasing their mascot-led approach with creativity and impact
Oreo Makes a Super Bowl Comeback: A Decade After Their Groundbreaking Twitter Move
Oreo's triumphant comeback to the Super Bowl after a remarkable Twitter move during a 2013 power outage has become legendary in the world of game marketing
The Viral Sensation: Pringles and Caviar Taking TikTok and Instagram by Storm
Pringles and Caviar Co paired up to revolutionize snacking, captivating TikTok and Instagram users with their trendy fusion This collaboration sparked a viral sensation, creating a whole new way to en...
Zacapa rum showcases the power of women in its inaugural worldwide campaign
Zacapa rum's groundbreaking campaign, Lips to Soul, celebrates female empowerment as it embarks on its first-ever global creative activation Experience the inspiring journey of this iconic rum brand l...