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Balancing Marketing and Product: Insights from Dr. Martens' Future CEO
As Dr. Martens prepares for a leadership transition, their incoming CEO emphasizes the importance of staying focused on product quality amidst marketing trends. Learn how the brand's new leader plans...
Pepsi Introduces AI-Driven Device for Positive Vibes Only
Pepsi Harmony emerges as the soft drink leader invests $1.2 billion in Google Cloud AI, bringing forth a device that exclusively produces uplifting melodies.
Study Reveals Advertising Generates a Short-Term ROI of £1.87 for Every Pound Spent
Exploring the impact of £1.8bn media investments in the UK, a recent study on post-Covid/Brexit advertising effectiveness highlights significant profitability differences across various media platform...
The Strength of McDonald's Marketing Strategy: Embracing 'Stillness' for Brand Success
Discover how McDonald's maintains brand stability through a steadfast marketing approach, ensuring long-term success amid evolving tactics.
Firehouse Subs expands creative team for global growth
In a strategic move, the renowned sandwich chain is diversifying its agency partnerships to fuel creativity and support the parent company's ambitious global expansion plans.
Mars Brand Elevates Travel Experience with Snickers Airborne Campaign
As global travel is projected to increase by 15%, Snickers aims to ease the anxieties of travelers with a unique in-flight promotion, enhancing the journey for stressed passengers.
Primark expands brand strategy to enhance customer experience beyond traditional retail
Primark, known for its emphasis on in-store shopping, is now extending its reach by introducing click-and-collect services across all stores in Great Britain, aiming to offer customers a more convenie...
Elon Musk criticizes Tesla's marketing approach following team layoff
Just four months after establishing its marketing team, Tesla makes a surprising decision to disband the entire department, prompting Elon Musk to comment on the generic nature of the company's advert...
Key Characteristics of Successful Marketing Leaders
Discover the essential qualities that define successful marketing leaders. Through conversations with industry experts, we unveil five common traits that are inherent to effective marketing leadership...
Budweiser launches summer marketing campaign as exclusive beer of 'Spicy Challenges'
Catch an exclusive episode of the renowned YouTube series showcasing Budweiser's collaboration with hip-hop artist Ludacris.