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Gatorade brings back legendary 'Is It In You?' slogan for groundbreaking marketing initiative
Experience the revival of the iconic tagline through a powerful narrative by Michael Jordan, shedding light on the challenges faced by today's young athletes in a compelling way.
Pets at Home: Maximizing Share of Wallet for Profit Growth
Pets at Home recently integrated its brand across various services like retail, vets, and grooming. Now, the focus is on increasing the share of wallet among consumers in these segments to drive profi...
Navigating Collaboration Challenges: Tips for Success
Embracing collaboration and consensus in leadership is essential, but it's crucial to be mindful of potential pitfalls. Learn how to navigate challenges and maintain effective teamwork.
New Heinz Pickle Ketchup Launches with Exciting Digital Marketing Campaign
Experience the Flavor Before the First Bite! Dive into street interviews revealing consumer expectations of the innovative condiment before they even taste it. Get a sneak peek into the anticipated ta...
PayPal Launches Data-Driven Advertising Platform with Industry Veteran Leading the Way
Discover how PayPal enters the advertising realm with a cutting-edge platform utilizing transaction data. Meet Mark Grether, the mastermind behind Uber Advertising's $1 billion success, guiding this i...
Why Three UK's Marketing Chief Believes Performance Marketing Was a Misstep
Discover why Chris Gough, Three UK's marketing and communications leader, advocates for aligning with business allies and utilizing boardroom language for marketing success.
WPP Incorporates Cutting-Edge Technology from Anthropic for Advanced AI Evolution
Discover how WPP is enhancing its capabilities with the integration of Anthropic's latest Claude AI models into WPP Open, a leading operating system utilized by top clients like Coca-Cola, L’Oréal, an...
Economic Trends and Marketing Insights: 5 Stats for a Productive Week
Get ready for the week ahead with key statistics on inflation, consumer confidence, and streaming ad trends to guide your decision-making and planning.
Exploring Marketoonist's Insightful Briefs
Discover the creative genius of Tom Fishburne, the founder of Marketoon Studios, through his engaging and humorous marketoonist.com illustrations. Follow his latest updates and musings on marketing on...
How E.l.f. Cosmetics Stays Ahead with Strategic Marketing Investments
Discover how E.l.f. Cosmetics leverages partnerships with Liquid Death and Roblox gaming to drive sales growth and capture the attention of the Gen Z audience.