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How CeraVe is Leveraging Its Creative Strategy for a Hilarious Romance Spoof
Discover how CeraVe, the skincare giant, is tapping into genre clichés and witty wordplay in its latest influencer-driven campaign, 'Love in the Sun.'
House Hunting Adventure: A Modern Twist on Home Buying Journey
Partnering with Mother New York, 'Embark on the Quest' reimagines the New York City home-buying process through the lens of modern art, blending creativity and practicality in a unique exploration.
Strategies for Capturing Gen Z Loyalty at Festivals
Discover how brands can connect with Gen Z during festival season, leveraging events like Coachella to build lasting relationships. Insights from marketing expert AJ Pulvirenti of Movers+Shakers revea...
The Importance of Agile Brand Adaptation to Consumer AI Trends
Discover how AI is revolutionizing retail personalization and marketing strategies, shaping a new era where human expertise meets cutting-edge technology for optimal consumer engagement.
Lucozade introduces groundbreaking masterbrand strategy to unify its product line
Discover how Lucozade is revolutionizing its brand image with a cutting-edge masterbrand strategy that brings together its Sport and Energy products under one cohesive platform.
NFL Star Brandon Aiyuk Goes Undercover at Applebee’s to Showcase New Burger
Join wide receiver Brandon Aiyuk on an episode of “Undercover Athlete” as he partners with Applebee’s to promote their latest menu item. Watch as Aiyuk takes on the role of an undercover server to bri...
Celebrity Success Stories: Embracing Setbacks and Achievements
Discover how Eva Longoria, Helen Mirren, Jane Fonda, and more showcase their 'Worth It Resumes' on LinkedIn, celebrating setbacks alongside their remarkable achievements.
Kroger's Innovative Twist: Introducing The 'Oreo Menu' for Exclusive Discounts
Discover how Kroger's collaboration with Oreo brings a fresh approach to online shopping with 'The Oreo Menu,' offering exciting deals for shoppers who think outside the box.
Choice Hotels taps into TikTok to engage millennial and Gen Z audience
Discover how Choice Hotels leverages influencer Jimmy Darts to boost visibility for Comfort and Cambria properties through a dynamic TikTok marketing initiative.
Innovative Connection: Wow Bao Unites Restaurant Rewards with Roblox in Cutting-Edge Integration
While the Metaverse buzz may have waned, brands continue to explore opportunities to engage with Generation Z and Generation Alpha through platforms like Roblox.