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The Unforgettable World Cup Finale: A Game-Changer for Brands
Brands celebrate a 'marquee moment' as England's Lionesses reach the 2023 World Cup final Discover how they left their mark and explore what lies ahead to propel the game forward
Unleashing Business Success in 2023: Key Stats to Propel Your Brand and Streamline Your Priorities
Equip yourself with key insights to conquer the week ahead: Discover why marketers believe business health is worse than the pandemic, the surprising lack of brand connection among consumers, the chal...
Estée Lauder unveils bold advertising strategy amidst changing market dynamics
Estée Lauder boosts advertising despite sales decline, credits investment in promotions and innovation for sustaining growth in key markets like the UK
Grub Club's Sustainable Initiative Wins Sky's £2M Ad Fund, Setting a New Standard for Sustainability
Grub Club among top 5 recipients of Sky's £2m sustainability ad fund, securing £250k media spend for TV advertising, fueling growth for sustainability-focused brands
Carlsberg's Bold Commitment: Strategic Marketing Reimagined for Unleashing Maximum Impact
Carlsberg to strategically increase marketing investment in areas with high return potential, ensuring selective deployment for maximum impact
Unleashing the Power of the Wilko Brand: A Buyer's Guide to Conquering the Thriving Value Market
Unlocking the potential of the Wilko brand: How can acquiring this struggling business help a potential buyer ride the 5% growth wave in the expanding value market?
Game-Changing Move: KFC UK Enlists Top Taco Bell Marketing Director as CMO
Monica Pool, an experienced marketer, will take on the role of CMO at KFC UK and Ireland in autumn 2023 Having previously worked at the brand for over a decade, she brings a wealth of industry knowled...
Controversial Demands: Should Child-Friendly Packaging on High Sugar Foods Be Banned?
Campaign group urges an end to child-friendly packaging on high sugar foods, highlighting a concerning loophole that allows brands to exploit children's appeal for sugary products Action on Sugar call...
Game-Changing Move: Kraft Heinz Installs Former Marketer as CEO, Setting the Stage for Innovation
Kraft Heinz taps Carlos Abrams-Rivera, a seasoned FMCG executive and marketing expert, to assume the CEO role in January
Unveiling the Power Play: 5 Jaw-Dropping World Cup Ads, Connected TV Trends, and Sustainable Shopping Phenomena to Ignite Your Week!
Get ready for the week ahead with these intriguing stats! Discover why Women's World Cup ads are outshining men's, the booming £20bn forecast for the global CTV ad market by 2023, barriers to sustaina...