Case Studies in Marketing

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The rise and downfall of Nokia

Nokia was the world's largest and most powerful mobile phone maker in the early 2000s. However, since then they have lost a lot of their market share to other companies like Apple and Samsung. This bl...

The rise and downfall of Internet Explorer

Most of computer users in the 20th and 21st century must have known the name Internet Explorer (also called as IE). In this article, we'll learn the rise and downfall of Internet Explorer and find the...