In order to create a Distribution Channel, a company needs to consider the advantages and disadvantages. Distribution channels are also known as Distribution Channels in Marketing. Distribution channe...
A SWOT Analysis is a strategic tool that helps you understand your business from four different perspectives. It can provide insights about what you do well, where the opportunities are in the market,...
In a market that is saturated with competitors, how does one business stand out? Market differentiation is the answer. Market differentiation involves creating a product or service that is different f...
Every business is unique and will need an individualized marketing plan. In this blog post we'll explore five stages that you should go through when building a marketing plan for your company: Researc...
What is marketing? Marketing is a very broad term that refers to the many ways in which companies are able to promote and sell their products or services. It includes advertising, marketing research,...