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Distribution Channels in Marketing
In order to create a Distribution Channel, a company needs to consider the advantages and disadvantages. Distribution channels are also known as Distribution Channels in Marketing. Distribution channe...
SWOT Analysis in Marketing - A complete guide
A SWOT Analysis is a strategic tool that helps you understand your business from four different perspectives. It can provide insights about what you do well, where the opportunities are in the market,...
Market differentiation: How to Stand Out Amongst Competitors
In a market that is saturated with competitors, how does one business stand out? Market differentiation is the answer. Market differentiation involves creating a product or service that is different f...
The Marketing Process: 5 Stages from Planning to Execution
Every business is unique and will need an individualized marketing plan. In this blog post we'll explore five stages that you should go through when building a marketing plan for your company: Researc...
What is Marketing: Learn the Definition and Meaning of This Important Term
What is marketing? Marketing is a very broad term that refers to the many ways in which companies are able to promote and sell their products or services. It includes advertising, marketing research,...
What is market positioning? Market positioning strategies
What is market positioning? What is a perceptual map? Popular market positioning strategies used by firms in over the world.
What is Business Market? Definition and Characteristics of Business Market
What is a Business Market? Definition and Characteristics of (a) business market. Examples of business market.
What is Consumer Market? Definition and Characteristics of Consumer Market
What is a Consumer Market? Definition and Characteristics of (a) consumer market. Examples of consumer market.
What is Microenvironment? Actors and Examples
What is a Microenvironment? How many actors are there in a Microenvironment? What are they? Examples of actors in a micro-environment.
What is Macroenvironment? Forces and Examples
What is a Macroenvironment? How many forces are there in a Macroenvironment? What are they? Examples of forces in a macro-environment.