Disney+ is making a historic change to the release time of Loki season 2, allowing for an earlier launch. Unlike most other Marvel Cinematic Universe shows on the streaming platform that have only aired one season, Loki season 2 is breaking the trend by returning this fall. This upcoming season holds significant importance in the Multiverse Saga and the larger storytelling involved with Kang. In a new promotional video from Marvel Studios, Miss Minutes instructs viewers to "Check this out," as the previously announced October 6 premiere date is moved up to October 5. Additionally, the first episode of Loki season 2 will be available for streaming at 6 PM PST/9 PM EST.
Why Loki Season 2 Is Getting An Earlier Release Time
: The release time for this MCU show marks a significant first, as it departs from the previous midnight PST release pattern observed by all past Marvel Disney+ shows on the streaming service. Notably, this follows in the footsteps of Star Wars' latest installment, Ahsoka, which has been unveiling new episodes at the slightly earlier time of 6 PM PST/9 PM EST on Tuesdays. Excitingly, Marvel Studios not only disclosed this change in release time but also shared a captivating featurette for Season 2 of Loki, which can be enjoyed below.
Why is Loki season 2 the first Disney+ show to experiment with a new release time, considering all the other MCU shows that came before? Well, it's because Loki has proven to be one of the most successful series in the MCU, making it a top priority for Disney+ and Marvel Studios. With the negative critical reception of Secret Invasion, Disney+ needs a major win for the MCU, and that's where Loki season 2 comes in.
Disney+ may be changing its strategy for releasing new episodes of its original programming, starting with the premiere of Loki season 2. Instead of the usual early morning release, it is anticipated that the new episode will be dropped at a prime time slot, when most viewers are awake. This could be a way for Disney+ to attract a larger audience for Loki and potentially for other shows in the future.
One possible reason for the change in release time is to prevent viewers from being spoiled on social media. By airing the premiere at a different time, Disney+ hopes to help viewers avoid spoilers if they are unable to watch the episode at its regular release time.
Time will tell if this new release time will be exclusive to Loki season 2 or if it will be implemented for other MCU shows as well, such as Ahsoka. Regardless, it is exciting news that Loki season 2 will arrive a day earlier and at a more traditional release time.
Loki premieres Thursday, Oct. 5 at 9pm ET/6pm PT on Disney+.
Source: Marvel Studios/Twitter, Marvel Studios/YouTube
