Kylie Jenner's Latest Venture: Introducing Her Vodka Soda Brand Sprinter

Kylie Jenner Enters the Alcohol Beverage Space With Launch of Vodka Soda Brand Sprinter 424

Kylie Jenner. Pierre Suu/Getty Images

Kylie Jenner has started a new business venture, inspired by her sister Kendall Jenner, in the world of alcoholic beverages.

The 26-year-old entrepreneur introduced Sprinter, a vodka soda cocktail in a can, through an Instagram video featuring her in a bikini. She shared that the drink will be on shelves nationwide starting March 21st.

Kylie announced the launch of Sprinter in response to the increasing demand for high-quality canned cocktails. She expressed excitement about introducing a delicious vodka soda option to a market dominated by only a few players. The unique and bold branding of Sprinter aims to capture the fun and social experience of enjoying drinks with friends. Kylie personally vouched for the exceptional taste of Sprinter, labeling it as the best vodka soda she has ever tried.

Having previously invested in Glow Beverages Inc., a sparkling vitamin water company co-founded by football star Dak Prescott, Kylie ventured further into the beverage industry with Sprinter. She brought in Chandra Richter, an industry veteran with a PhD in molecular biology, to lead product development and operations at Sprinter. Richter's expertise guided the creation of four flavors - black cherry, lime, grapefruit, and peach - with a focus on achieving a "natural" and true-to-fruit taste profile.

Kendall Jenner, following in the footsteps of her older sister, ventured into the profitable alcohol industry by launching 818 Tequila in May 2021. The brand has achieved great success, winning 13 awards and landing Kendall a spot on the Forbes 30 Under 30 list in 2024.

Not to be outdone, Kylie Jenner has been busy with new ventures as well. Recently, on Friday, March 1, she revealed the release of her first fragrance, Cosmic. This product, described as having a "sweet, warm floral, elevated scent", will be available for purchase through Kylie Cosmetics starting on Thursday, March 7.

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Kylie Jenner. Chelsea Lauren/Shutterstock

Just five months ago, Kylie introduced her clothing line Khy, inspired by her iconic "King Kylie" style era. The brand has released four collections since its launch. Prior to diving into the fashion world, Kylie first created Kylie Swim, which received mixed reviews for its 2021 and 2022 collections.

Kylie is no stranger to business ventures, having started her makeup empire in 2015 known as Kylie Cosmetics. In November 2019, Coty acquired a 51 percent controlling stake in the company for $600 million, putting the value of Kylie Cosmetics at around $1.2 billion.

Kylie Cosmetics expanded to include Kylie Skin in 2019, offering a range of body and skincare products such as lip oils and moisturizers. In 2021, Kylie introduced Kylie Baby products to her growing line.

Kylie gives credit to her mom, Kris Jenner, for kickstarting the journey when she was a teenager. Through the process, Kylie has gained valuable experience and knowledge.

When I was 15 years old, my obsession was lipstick. I would never leave the house without it. I went to my mother one day and expressed my desire to create a beauty product line. At first, she didn't take me seriously, but eventually, she began to support and believe in my vision," Kylie shared with Vanity Fair in February 2023. "Throughout the journey, we made several mistakes, but I've come to realize that these are simply learning opportunities rather than failures."

Editor's P/S:

Kylie Jenner's latest business venture into the alcoholic beverage industry with Sprinter vodka soda is a testament to her entrepreneurial spirit. Inspired by her sister Kendall's successful 818 Tequila, Kylie has tapped into a growing market for canned cocktails and brought her unique style to the table. The bold branding and emphasis on natural flavors reflect her personal taste and the social aspect of enjoying drinks with friends. While it remains to be seen how successful Sprinter will be, Kylie's track record in business and her large social media following suggest that she has the potential to make a significant impact in the industry.

Overall, Kylie Jenner's business ventures are a reflection of her ambition and willingness to embrace new challenges. From her early success with Kylie Cosmetics to her latest forays into fashion and alcohol, Kylie has demonstrated a keen eye for identifying market opportunities and leveraging her personal brand to create successful businesses. Her journey serves as an inspiration for aspiring entrepreneurs, showcasing the importance of passion, perseverance, and the support of a strong team.