Kylie Jenner to unveil innovative and inclusive fashion collection

Kylie Jenner, the youngest Kardashian-Jenner sibling, is expanding her business portfolio by launching a new clothing line called Khy on November 1. This venture goes beyond her previous endeavors in cosmetics, skincare, and even a Bratz doll line. Building upon her established consumer base, Khy offers pieces inspired by Kylie's personal wardrobe and showcases her well-curated aesthetic. Jenner recently gave a sneak peek on Instagram, featuring herself wearing a long, puffy-sleeved faux-leather trench coat with the caption "meet khy." This post led followers to the brand's Instagram account, which now showcases other faux-leather items, including a strapless mini-dress previously seen at Kim Kardashian's birthday celebration.

"Creativity, collaboration, and quality at an accessible price," the brand wrote in an Instagram comment.

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With a moody cover story shot in Paris during the city's Spring-Summer 2024 runway shows, Jenner covers WSJ. Magazine's "Innovators Issue."

Cass Bird/WSJ. Magazine

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Pictured above, Jenner wears a faux-leather mini dress from Khy's first collection, paired with a crisp white Celine shirt and Givenchy coat.

Khy is featured in WSJ. Magazine's November "Innovators Issue" as the "Brand Innovator of the Year," along with six other recipients in various fields such as fashion, art, literature, entertainment, architecture, design, technology, music, philanthropy, and cuisine. The magazine describes Jenner as a "global force in business." Other honorees include Martin Scorcese, Ed Ruscha, and Jerry Lorenzo.

"The entire collection is an expression of my personal style and the various moods I experience," Jenner shared with WSJ. Executive fashion director Rory Satran in an interview. She described Khy's aesthetic as a reflection of her true self, the essence of "King Kylie."

According to WSJ, Khy will feature collaborations with different guest designers and innovative concepts throughout the year. Its initial collection, which showcases biker glam pieces, is a result of a partnership with the Berlin-based fashion brand Namilia. Kris Jenner, Jenner's mother, joins as a co-founder of Khy, along with business power couple Jens and Emma Grede, who are also co-founders of Kim Kardashian's Skims and Khloé Kardashian's Good American.

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Price points for items in Khy's first collection will range from $48 to $198.

Courtesy Khy

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Sizes will range from XXS to 4X, the brand has confirmed.

Courtesy Khy

"Kylie has a keen sense of her own preferences," noted Haider Ackermann, the fashion designer responsible for Jenner's unforgettable ensemble at the 2023 Met Gala, as he spoke with WSJ. "Having grown up in the public eye since the tender age of 9, she has always been drawn to clothing, makeup, and anything that would expand her world and ignite her imagination. It has always captivated her."

"When it comes to my personal style and aesthetic, I have a clear and powerful vision of how I want to present myself and what I want to wear," shared Jenner with WSJ. "I don't allow myself to become overly stressed about these matters because... after all, fashion is meant to be enjoyable."