Kylie Jenner Set to Revive her Iconic 'King Kylie' Era Through Her Latest Fashion Line

Kylie Jenner for Khy. Khy

Kylie Jenner's latest fashion line, Khy, pays homage to her Tumblr era. In the November 2023 cover story for WSJ. Magazine, the 26-year-old reality star discussed her new venture, for which she was named the brand innovator of the year. According to Jenner, the collection draws inspiration from her personal wardrobe and reflects her various moods. The first release specifically celebrates her iconic "King Kylie" period, representing her true essence.

Let's take a stroll down memory lane and revisit the King Kylie days, a period spanning from 2013 to 2016. During this time, Jenner was an active presence on Tumblr, the popular blogging platform established in 2007. She shared moody snaps that showcased her embrace of a grunge aesthetic, often seen sporting all-black ensembles and gothic makeup. One of the most memorable moments of this phase was when she boldly dyed her hair blue-green. (It's worth noting that Kim Kardashian, at the time preparing for her wedding to Kanye West in May 2014, famously criticized Jenner's hair transformation.)

Kylie Jenner, photographed by Cass Bird for WSJ. Magazine, fully embraced a transformative persona and even altered her Instagram username to @KingKylie in 2015. Although her style has since evolved and her Instagram handle is now @KylieJenner, the Californian native has continued to exude an edgy aura. In August, she was chosen as the brand ambassador for Acne Studios, starring in a striking ad campaign where she adorned herself with dark body paint and showcased distressed denim.

Jenner stated to WSJ. Magazine that she has full control over her line. She expressed her strong vision regarding her appearance, choices, and fashion preferences. According to Jenner, there is no external influence dictating her actions. Kris Jenner confirmed her daughter's independence, stating to WSJ. that since Jenner could walk, she has been the one directing her own life and wardrobe.

Kris, aged 67, is a co-founder of Khy, joining forces with Emma and Jens Grede, the couple known for their involvement in the creation of Kim's Skims and Khloé Kardashian's Good American, as well as the renowned denim brand Frame.

Kylie Jenner is collaborating with Khy for its fall collection, featuring designs by various guest designers. The initial capsule collection, priced at less than $200, showcases faux-leather pieces crafted in partnership with Nan Li and Emilia Pfohl, the designers behind Berlin-based label Namilia.

Kylie made an official announcement through Instagram on Tuesday, October 24. She introduced Khy with a caption accompanying a photo of herself in a stylish black leather coat.

Before the arrival of Khy, Kylie and her sister Kendall Jenner launched their own clothing company in July 2016, named after them. The brand is currently sold at Revolve, Pacsun, and ASOS.

Kylie is most known for her cosmetics company Kylie Cosmetics, which she launched in November 2015.