In 2024, it appeared that travel to one of Africa's top destinations would become much more convenient as the Kenyan government declared that tourists would no longer require a visa. However, as individuals began to delve into the details, they realized it might not be as straightforward as it seemed.
Many international visitors used to be exempt from purchasing a costly visa, but now almost everyone, including citizens from countries that previously had free entry, must pay $34 for an Electronic Travel Authorization. This change has prompted criticism on social media and warnings from the travel industry about potential negative effects on tourism during a crucial time for attracting visitors.
Visitors are now required to apply online at least three days prior to their travel and pay a $34 processing fee as part of the new policy. Kenyan President William Ruto has been a strong advocate for a borderless Africa, encouraging countries to eliminate visas and promote the unrestricted movement of people and goods throughout the continent.
But since the new policy took effect in early January, people across the continent have taken to social media complaining it does the opposite.
Tourists step on the Great Wall to watch sunrise on New Year's Day on January 1, 2024 in Beijing, China.
VCG/Visual China Group/Getty Images
China is attempting to attract more foreign tourists by offering an expanded visa-free scheme. When the ETA was implemented in early January, frequent business traveler Jones Ntaukira from Malawi expressed his surprise at the move, describing it as "hectic" in a post on X.
The founder of Zuwa Energy, a startup power company, expressed frustration with the new travel rules, stating that they have eliminated the convenience of making frequent short-notice trips to Nairobi to meet with partners and investors.
"Now, you don't have that convenience, it's gone. You have to plan four days in advance," he said. "It's not just the $30, but the process of applying online, waiting for three days, and submitting documents. We didn't have to deal with that before."
Rules change for children
Others took issue with new requirements placed on children. Previously children younger than 16 from several countries did not have to pay for a visa.
Kenya's tourism board aims to draw in 5.5 million visitors per year over the next four years. However, critics of the new policy are questioning its potential impact on tourism arrivals.
Ntaukira expressed, "The amount of time spent on these applications can be discouraging - sometimes leading to a decision not to pursue something you initially intended to do, and instead opting for an alternative approach."
Sean Mendis, an aviation executive, stated on LinkedIn that the current visa regime in Africa is one of the strictest, despite being presented as a liberalization of travel. He also expressed concern that this will have a negative impact on Kenyan tourism in the long run.
There were also concerns that the new system could have an impact on Kenyan travelers if countries currently offering them unrestricted access seek to impose reciprocal terms.
Fair, faster and reliable
Kenyan officials maintain that the ETA represents progress for the country. In a statement released on Sunday, the Ministry of Interior stated that the introduction of the ETA is based on the necessity for a fair, efficient, and dependable system that also accounts for Kenya's security and other important interests.
Citizens of East African Community (EAC) countries who are currently exempt from ETA for six months will soon be required to apply for travel to Kenya.
Nixon Nganga, director of communications at Kenya's Ministry of Interior and coordination of national government, stated, "EAC nationals will be given free ETA. We are in the process of developing a system that will recognize different types of EAC travel documents within the region."
"Some of these travel documents do not meet International Civil Aviation Organization standards. The six-month period will be dedicated to aligning regional interests and ensuring compliance with international travel protocols," he said.
Muthuri Kinyamu, co-founder of Kenyan tour operator Turnup.Travel, expressed that the introduction of the new measures initially caused confusion due to the emphasis on visa-free access, but ultimately it could have a beneficial effect.
"We have yet to observe the impact on arrivals or travel convenience to Kenya, but the intention is to establish the destination as an easily accessible and open location by standardizing rates," he explained.