Innovative Swiss Army Knife Upgrades Exclude Traditional Blade

Innovative Swiss Army Knife Upgrades Exclude Traditional Blade

Discover the latest innovation from the iconic Swiss Army Knife brand, as they unveil a new version of the beloved multi-tool without its signature blade. Explore the unique features of this modernized classic tool.

The company behind the Swiss Army Knife is currently developing a new version of the popular multi-tool, but this time without a blade. A spokesperson from Victorinox, the Swiss firm, mentioned to CNN that they are in the initial phases of creating pocket tools that do not include blades. The spokesperson also stated that these new tools will be an addition to the current range of multi-tools, rather than replacing them.

"With innovation as our brand's foundation, we always pay attention to our customers and what they want. We understand that there is a demand for the Swiss Army Knife's quality, versatility, and craftsmanship in specific industries and situations," the spokesperson mentioned.

The Victorinox factory in Ibach, Switzerland.

The Victorinox factory in Ibach, Switzerland.

The Victorinox factory in Ibach, Switzerland.

Adrian Moser/Bloomberg/Getty Images

CNN reached out to Victorinox after Carl Elsener Jr., the company's CEO, expressed his worries about the growing number of strict regulations on knives in various markets. One example is the British government's consideration of new laws on bladed articles due to rising concerns about knife crime. Elsener also mentioned the regulations in the UK as a reference point.

"In certain countries like England and parts of Asia, carrying a knife is only permitted if it is necessary for your job or outdoor activities," Elsener explained. He also mentioned that in urban areas, such as when going to school, the movies, or shopping, carrying pocketknives is heavily regulated.

Elsener pointed out that in some countries, knives are viewed more as weapons rather than tools. He also shared that the company is developing new tools tailored for sports and outdoor pursuits like cycling.

"I've been thinking about a new tool for cyclists. We already have a tool designed for golfers in our collection," he mentioned. "Cyclists may require unique tools, but they might not necessarily need a blade."

The Victorinox dynasty, established in 1884 by Karl Elsener, is well-known for its emblem of a cross in a shield and has been passed down through generations.

A worker at the Victorinox factory pictured in 2012.

A worker at the Victorinox factory pictured in 2012.

A worker at the Victorinox factory pictured in 2012.

The company has introduced new product lines like socks, timepieces, and fragrances in response to the challenges posed by Switzerland's strong currency, the franc.

In 2012, Elsener Jr. mentioned to CNN's Richard Quest that the company was challenged by a strong franc, leading to the need for increased innovation compared to global competitors.

There is currently no set timeline for the release of their newest product.

Christian Streib contributed to this report.

Editor's P/S:

The impending release of a bladeless Swiss Army Knife marks an innovative milestone in the company's history. Victorinox's commitment to customer feedback and understanding the evolving needs of different markets has led to this development. As regulations on knives become more stringent, particularly in urban environments, the company aims to provide tools that retain the quality and versatility of the Swiss Army Knife, but cater specifically to industries and situations where blades may not be necessary or permitted.

This move also reflects Victorinox's willingness to adapt and diversify. By developing tools tailored for specific activities, such as cycling, the company expands its product range to meet the needs of a wider audience. This innovation not only addresses market demands but also demonstrates the company's ability to stay ahead of the curve and maintain its relevance in a rapidly changing world.