Home Depot and Vizio Collaborate to Offer Festive Shoppable Content

Article Brief:

The Home Depot and Vizio, an electronics company, have collaborated to create a captivating content series that showcases the numerous ways in which customers can utilize the retailer's products to enhance their home decor. This exciting partnership was revealed to us by reliable sources.

The "Merry & Bright" content series highlights how three families utilize Home Depot products to renovate their homes for the festive season. The show is hosted by Jordin Sparks, the previous winner of "American Idol."

Furthermore, the content will incorporate QR codes that, when scanned, redirect consumers to a dedicated Shop the Look page on the retailer's website. On this page, the products shown on screen will be prominently featured.

Article Insight:

The prevalence of shoppable content continues to grow in the 2022 holiday season, with marketers placing even greater emphasis on it in their campaigns. In contrast to previous years, where social media and retailer platforms were the primary channels for shoppable experiences, The Home Depot has now extended its immediate shoppable options to include Vizio's home screen content through the widespread adoption of connected television (CTV).

“This partnership showcases the expansion of shoppable technology in transforming brand storytelling from a tool that primarily influences awareness and consideration to one that directly drives immediate commerce action and generates sales impact,” stated Brandon Helrich, group director at The Content Collective, a division of Omnicom Media Group responsible for creating the programming.

According to Vizio executive Katlyn Wilson, the shift towards streaming has led to a move away from traditional 15- and 30-second ads and towards branded content that resembles entertainment. Through Vizio's CTV platforms, such as their home screen, streaming allows for interactive advertising opportunities, such as shoppable content powered by QR codes.

The upcoming content, titled "Merry & Bright," will consist of three 10-minute episodes. Additionally, there will be shorter segments featuring holiday tips and tricks from host and "American Idol" winner Sparks. Each episode will introduce a new family to viewers, showcasing how they decorate their homes for the holidays using products from The Home Depot. This content will be available throughout December.