Greta Gerwig Defends Her Creative Choices: Unveiling the Reality Behind Film Making
Greta Gerwig's Barbie Movie: Addressing Allegations of Selling Out – Unveiling the Artistic Vision behind the Capitalist Venture
Summary
Despite facing criticism for collaborating with Mattel, Gerwig's Barbie movie isn't seen as a sellout by Cera. He asserts that a film is, at the end of the day, a product.Pushing boundaries, the Barbie movie fearlessly incorporates a scene where a character openly critiques Barbie for promoting body standards that are far from realistic.
The movie's success refutes notions of it being a sellout attempt and instead offers a critique of the capitalist system it operates within.
Barbie movie star Michael Cera addresses the criticism directed at Greta Gerwig, who has been accused of selling out. Gerwig, known for her previous works such as Lady Bird and 2019's Little Women, co-wrote and directed the Barbie movie featuring Margot Robbie and Ryan Gosling as the iconic Mattel dolls. The film explores their journey of self-discovery following an existential crisis. The movie has achieved immense commercial success, earning $344 million worldwide just in its opening weekend. While Gerwig's film has been lauded for her treatment of the fashion dolls and feminist themes, some critics have contended that she compromised her artistic integrity.
Cera's response to the criticism about Gerwig making the Barbie movie with Mattel was that a film is ultimately a product and a capitalist venture. He explained that movies are not made solely for our health, but rather to generate profit. This perspective can be a bit confusing.
Why Greta Gerwig Didn't Sell Out With The Barbie Movie
Gerwig's collaboration with Mattel for the Barbie movie is not a sellout move. Despite concerns from Mattel executives, Gerwig remained steadfast in pushing boundaries. In fact, the movie includes a powerful scene where Sasha confronts Barbie about promoting unrealistic body standards. The success of the movie, which had the biggest opening weekend ever for a non-sequel, remake, or superhero film, showcases its ability to be both a capitalist venture and a critique of the capitalist system. The exaggerated portrayal of all-male Mattel executives is a deliberate commentary within the film.
Source: GQ
