Google Introducing Updates to Shopping Search Experience Across Europe

Google is making changes to its search results in the European Economic Area (EEA) to follow the Digital Markets Act (DMA) recently passed by the European Union. The DMA, active since March 6, aims to ensure fair competition in the European digital market by setting rules for big tech companies called "gatekeepers."

Independent SEO consultant Brodie Clark recently shared some examples of these changes on Twitter. He noted that Google has quietly introduced default ‘Products’ and ‘Product Sites’ tabs. These tabs feature organic merchant listing results and focused web pages, respectively.

SEO News: Google has quietly rolled out some major changes to their search results.

In the past, Google has experimented with various search menu tabs, mainly focusing on modifications to 'Web Results' or 'Forums' (replacing 'Perspectives').

Now, a new... pic.twitter.com/xA77zweFlc

— Brodie Clark (@brodieseo) March 21, 2024

Previously Announced Search Features

Google recently shared a sneak peek of new search experiences for Europeans in a February announcement.

These updates aim to offer users with valuable and up-to-date information, while also enhancing the visibility of aggregators, suppliers, and businesses, as stated in the announcement.

A new carousel rich result may show up for travel, local, and shopping searches. Along with these updates, there are special 'aggregator units' that feature links to aggregator websites online.

Compliance Reports Highlighting the Impact of Changes

Google and other major players in the digital market were required to submit comprehensive compliance reports to the European Commission by March 7. These reports were crucial in showcasing the steps taken by these "gatekeepers" to adhere to the new rules set by the DMA.

In its report, Google revealed it’s making the following changes to search results in Europe:

Removing an unspecified series of features

Introducing new features, such as opportunities for third-party vertical search services and direct suppliers

Implementing new controls for cross-service exchanges of personal data

Developing new Google-wide policy and compliance training

Enhancing existing data portability opportunities

Anticipating Changes

Users in the EEA can expect more adjustments to their digital experiences as Google and other companies make changes to follow the DMA.

The European Commission's Digital Markets Act (DMA) is a key component of their strategy to overhaul the digital industry and curb the dominance of big tech firms.

It remains to be seen in the upcoming months whether the DMA will successfully accomplish its intended objectives.

FAQ

What new features has Google introduced in Europe to conform to the DMA regulations?

Google has added new features to its search results in the European Economic Area (EEA) in compliance with DMA regulations. These features include a 'Products' tab and 'Product Sites' tab to boost fair competition and improve visibility for organic merchants.

The introduction of carousel rich results is expected to show up in searches about travel, local services, and shopping. These results provide a visually appealing way to display information.

To help users find what they are looking for, specific 'aggregator units' have been added to guide users to different aggregator websites.

Google has implemented various measures to ensure compliance with the DMA's transparency requirements.

Google has taken steps to comply with the transparency rules of the Digital Markets Act. One of these measures includes providing a comprehensive compliance report to the European Commission, as required by the DMA. This report outlines the actions that Google has taken to adhere to the regulations.

It has removed certain unspecified features from its platform to comply with the new rules.

New controls for cross-service personal data exchanges have been implemented to strengthen user privacy.

Google has developed company-wide policy and compliance training.

The company has also worked on enhancing existing data portability opportunities for users.

These actions showcase Google’s efforts to adjust its operational and product practices to meet the DMA’s regulations.

Featured Image: Michael Derrer Fuchs/Shutterstock

Editor's P/S:

The recent changes implemented by Google in compliance with the Digital Markets Act (DMA) are significant strides towards fostering a more competitive European digital market. The introduction of the 'Products' and 'Product Sites' tabs provides a level playing field for organic merchant listings, ensuring that consumers have access to a broader range of products and services. The integration of carousel rich results and aggregator units further enhances the user experience by presenting information in a visually appealing and organized manner. These initiatives demonstrate Google's commitment to promoting transparency and fairness in the digital ecosystem.

However, it remains to be seen how effectively the DMA will achieve its objectives in the long run. The success of this legislation hinges on the continued monitoring and enforcement of its provisions. Additionally, it will be crucial for other major players in the digital market to follow suit and implement measures that align with the DMA's principles. Only through collective efforts can we truly create a more competitive and equitable digital environment that benefits both consumers and businesses alike.