Google Introduces Public Search Profiles for Reviewers

Google has introduced a new social profile feature. This feature lets you see, organize, and share your written reviews on different Google platforms. It was announced through an email sent to those who have written reviews on Google Search.

Google sent me an email about this new feature, with the main goal being to help make your reviews more useful for other people.

— Gagan Ghotra (@gaganghotra_) May 23, 2024

Please note that this is separate from users’ Google Maps review history, which is already public.

Centralized Review Management

At profile.google.com, you can easily access Google's search reviews profiles. This centralized hub allows you to view all the reviews you have shared before, such as reviews for TV shows, movies, and other content.

This new feature provides a more seamless experience for viewing, updating, and deleting past reviews.

Private Initially, Public Soon

Currently, only the individual users can see these profiles.

Starting from June 24th, other Google users will be able to view your profile and written reviews by simply tapping on our name or picture on any published reviews.

Privacy Considerations

By allowing users to access and explore each other’s review histories, Google is making the review ecosystem within its platforms more transparent.

If you don't want your written reviews to be publicly visible, Google has confirmed that personal information like birthdays from individual Google Accounts will not be shown. If you choose not to have a public profile, you can always delete it.

Why SEJ Cares

This centralized profile could be a helpful way to evaluate the credibility and consistency of reviewers, potentially influencing purchasing decisions.

Creators may need to adjust their review management strategies to consider how individual reviewers can affect their ratings. As we get closer to the June 24th launch date, anticipate the inclusion of this new feature in the search process.

How This Can Benefit You

By consistently sharing your reviews on Google's platforms, you can boost your visibility and gain more recognition in your field of expertise.

For creators, being able to check reviewer profiles can help spot and deal with reviews that may be misleading or fake, making the review system more reliable.

However, this also means creators may need to be more vigilant in keeping an eye on negative reviews and responding to them promptly, as these reviews will now be readily available to customers.

FAQ

What is the search reviews profile feature introduced by Google?

Google has launched a new social profile where users can see, control, and share their written reviews on different platforms. This feature is designed to gather all reviews in one place to make them more useful. It allows users to easily edit, remove, or check their previous reviews. Initially private, these profiles will become visible to others from June 24th.

Impact of Individual Reviewer Profiles on Online Marketers

This new feature provides more transparency to the review ecosystem. Online marketers can utilize these profiles to evaluate the ****trustworthiness and reliability of reviewers. This information can help them in developing effective strategies for handling customer feedback.

Active review contributors can enjoy several key benefits from the new Google profiles. One major advantage is the increased visibility that comes with having a profile. This visibility can help boost their reputations, potentially influencing purchasing decisions and enhancing their authority within specific niches.

Active review contributors can enjoy more visibility and recognition by having their reviews easily accessible. This boosts their credibility as trusted reviewers.

This is especially beneficial for users who specialize in certain areas, as it can result in increased acknowledgment and trust from the community.

Featured Image: BestForBest/Shutterstock

Editor's P/S:

Google's introduction of social review profiles has sparked mixed reactions among users. While the centralized hub offers convenient management of reviews, concerns have arisen regarding privacy. Initially private, these profiles will become publicly accessible on June 24th, raising questions about the visibility of personal information. Google assures that sensitive data like birthdays will remain concealed, and users have the option to delete their profiles if they desire privacy.

For online marketers, the new feature presents both opportunities and challenges. Review profiles provide transparency and accountability, allowing marketers to assess the credibility of reviewers. This transparency can enhance trust in the review ecosystem and help marketers identify fake or misleading reviews. However, it also means marketers must be vigilant in monitoring and responding to negative reviews, as these will be more readily available to customers.