Google Ads Updates Policies on AI Image Generation for Brands

Google recently shared more information about what its AI image generation tools can and cannot do for Google Ads. This update was prompted by search marketer Darcy Burk's enthusiasm about the possibilities of using AI to generate product images.

I don't care about what others think. In my opinion, Google is doing a fantastic job with AI integration in Google Ads. The AI-generated images are just perfect! #ChefsKiss@darcyburk mentioned @AnthonyHigman and @gregfinn in the tweet.

This prompted Google’s Ads Liaison, Ginny Marvin, to outline some key restrictions.

Branded Content Off-Limits

Marvin confirmed that while Google’s AI tools can generate generic product images, they are designed to avoid creating visuals that depict branded items or logos.

Marvin stated:

“The tool will generate product images, but it won’t generate product images that include brand names or logos.”

She provided an illustrative example:

The tool has the ability to create images based on your description. However, it will not be able to generate images that include any brand names or logos.

For instance, you can request it to create images of "a dog in a pet stroller in a park." However, if you ask it to generate images of "a dog in a pet stroller in a...

Guidelines Outlined

Marvin points to Google’s support documentation for more details on using the AI image generation and editing capabilities.

When attempting to generate branded product images, users will likely receive an error message instructing them to remove any branded terms from their prompts.

Google’s support page notes:

Google Ads has special AI tools that help prevent certain content from being created automatically. For example, it restricts the use of faces, children, or specific individuals, as well as branded items and logos.

Restricted Verticals

Google’s documentation also addresses concerns around safety and responsible AI development.

Generated images have digital watermarks to show they are created by AI and prevent misuse.

Industries like politics and pharmaceuticals cannot automatically get AI-generated image recommendations to maintain sensitivity.

“As this technology evolves, we’re continuously evaluating and improving our approach to safety,” Google states.

Why SEJ Cares

As generative AI capabilities continue to grow in the advertising industry, Google offers helpful guidelines to help advertisers navigate potential risks while still being able to try out new strategies.

For marketers interested in integrating AI image generation into their workflows, it is crucial to be aware of the current limitations, including restrictions on the use of branded visuals.

How This Can Help You

For advertisers, Google’s AI image generation tools can produce large volumes of high-quality generic product and lifestyle images at scale.

By following the guidelines on avoiding branded references, you can create different visual assets for ecommerce listings, display ads, social media, and more. This helps to simplify tasks like product photoshoots and ensures brand safety.

FAQ

How does Google Ads’ AI image generation tool handle branded content?

Google's AI image generation tool is capable of creating generic product images. However, it is specifically programmed to avoid including any branded items or logos.

If a user attempts to generate an image with specific brands or logos, the system will detect this and display an error message. The user will be instructed to remove any references to branded items before continuing.

The tool generates generic product images

It excludes brand names and logos

Users receive error notifications guiding them to correct prompts

What kind of content is restricted when using Google Ads’ AI image generation tools?

When using the AI image generation tools in Google Ads, there are certain restrictions to keep in mind. These restrictions include not being able to create images with faces, children, specific individuals, branded items, and logos.

Sensitive industries such as politics and pharmaceuticals are not eligible to receive AI-generated image suggestions.

How do the restrictions on branded content help marketers who use Google's AI tools?

Advertisers can make use of the tool for different purposes like ecommerce product listings, display ads, and social media marketing by creating generic product images. This helps them avoid any potential legal problems associated with misusing brand images.

Featured Image: DANIEL CONSTANTE/Shutterstock

Editor's P/S:

Google's AI image generation tools offer a valuable asset to advertisers, enabling them to produce high-quality product images at scale. However, it's essential to be aware of the limitations, particularly the prohibition on branded content. This restriction safeguards advertisers from potential copyright infringement issues and ensures brand safety.

Additionally, Google's guidelines address concerns related to safety and responsible AI development. By preventing the generation of images containing faces, children, or branded items, Google aims to minimize the misuse of its tools and promote ethical AI practices. These measures demonstrate Google's commitment to responsible AI implementation, empowering advertisers to leverage the technology while maintaining brand integrity and avoiding potential risks.