FanDuel Offers Free Bets on Rob Gronkowski's Super Bowl 'Kick of Destiny 2'
FanDuel teams up with NFL legend Rob Gronkowski for an exciting Super Bowl promotion Following the success of last year's Kick of Destiny, Gronkowski will attempt a live field goal at Super Bowl LVIII in Las Vegas Don't miss out on this redemption story and the chance to win big with FanDuel's Kick of Destiny 2!
FanDuel is teaming up with Rob Gronkowski to take another shot at a live Super Bowl field goal following the popularity of last year’s “Kick of Destiny” live commercial.
Four-time Super Bowl champion is set to redeem himself at Super Bowl LVIII in Las Vegas on Feb. 11 with the "Kick of Destiny 2" where he will attempt a field goal right before the kickoff. Kay Adams, host of FanDuel TV's "Up & Adams," will be the commentator in front of a live audience.
Last year, Gronkowski attempted the kick from 25 yards and missed.
This year, bettors using the FanDuel Sportsbook app will have the opportunity to make a free Make or Miss pick on Gronk's live Super Bowl field goal attempt. Those who make the correct pick will receive a portion of the $10 million in free bets.
FanDuel Executive Vice President of Marketing Andrew Sneyd stated, "Our Kick of Destiny campaign received incredible engagement from our customers last year, as they were captivated by our live Super Bowl commercial. This year, with the introduction of the Make or Miss free pick feature and Rob's quest for redemption, we anticipate even more excitement for FanDuel customers. Rob embodies the authentic spirit of a FanDuel fan - passionate, entertaining, and innovative - and we are prepared to make history... once again."
"I have to be honest, missing the Kick of Destiny at last year's Super Bowl was really tough for me. I expressed to the FanDuel team that I was confident I could do better and I needed a chance to make up for it this year," Gronkowski commented. "I'm determined to prove to America that I can make that kick, even with the pressure of doing it live in front of the whole country. Nothing will stop me, and this year, I'm going to make that kick for all the people who believe in me."
In the first spot for a new ad campaign promoting this year’s Kick of Destiny, Gronkowski can be seen walking through the desert, “haunted by the memory of last year’s missed kick.”
Gronkowski’s new coach, Carl Weathers, believes he can make it, and as he trains harder than ever before, he’ll make new friends — and enemies, including WWE star John Cena.
"I rarely get to play the villain so I’m ready to fully embrace this role," Cena said. “I remember watching Gronk’s kick last year and am so excited to be working with a brand like FanDuel to make this sports moment more exciting for their fans, but do I think he’s going to make it? No chance!”
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The Super Bowl will kick off at 6:30 ET on Feb. 11 at Allegiant Stadium in Las Vegas, and will air on CBS.
TMX contributed to this story.
