Featuring internet stars Olajide "KSI" Olatunji, Logan Paul, Tommy Fury, and Dillon Danis, this event is widely regarded as the most highly-anticipated bill ever involving non-traditional boxing stars. With each member of the quartet having a massive social media following, they have utilized their personalities and profiles to promote the event, dubbed "The Prime Card," which takes place in Manchester, England, on Saturday. KSI will be going up against Fury, while Paul will be facing Danis.
Non-traditional fighters have made significant progress in the world of boxing as it has evolved into a popular form of entertainment. Among the four fighters participating in the event, three have gained recognition in various fields or sports, leaving only Fury as someone who has dedicated themselves to the sport since a young age.
Starting with KSI's victory over Joe Weller in 2018, the first official fight between two YouTubers in London, the realm of boxing has transformed into a colossal phenomenon. Today, these fights have acquired a professional status, enjoying worldwide broadcast coverage, and attracting renowned global stars such as Floyd Mayweather Jr. and Anderson Silva.
The lead-up to Saturday's fight has been marred by a lawsuit initiated by Paul's fiancée against Danis over a series of pictures he has shared on social media. Leading up to the bout, Danis has uploaded various images on his X account (formerly Twitter), featuring Paul's fiancée, Nina Agdal. Some of these photos seem to have been digitally modified, often with the intent to criticize the model's previous relationships.
Agdal filed a lawsuit against Danis in September, accusing him of "revenge porn" and claiming that his posts have inflicted humiliation, emotional distress, and damage to her reputation. The lawsuit, filed in the U.S. District Court for the District of New Jersey, alleges that Danis has been relentlessly harassing and bullying Agdal through cyber means.
Logan Paul (middle) and Nina Agdal (right) attend the UFC 284 event at RAC Arena on February 12, 2023 in Perth, Australia, alongside KSI (left).
Chris Unger/Zuffa LLC/Getty Images
The lawsuit alleges that Danis used his social media to "promote the fight and ramp up his feud with Paul."
The lawsuit claims that Danis has shared numerous vulgar and derogatory images, memes, and comments about her. Furthermore, it states that, as a result of his offensive content, Danis has garnered a larger social media following and gained significant publicity, with his posts being viewed over two billion times up to this point.
Agdal successfully requested and obtained a temporary restraining order against Danis, prohibiting him from sharing "sexually explicit photographs" of her on the internet without her consent. Additionally, Agdal claimed in her complaint that he had posted a sexually explicit photograph without her permission, which was intended to be private. Following this, a judge granted Agdal a restraining order against Danis, specifically prohibiting him from posting any "sexually explicit photographs" of Agdal without her explicit permission.
The court ruling mentioned that Danis not only failed to attend a hearing regarding the matter but also evaded receiving court summons. However, this has not deterred Danis from persistently sharing offensive pictures involving Agdal on social media, even leading up to the upcoming fight. These actions have only served to further intensify the hostility between the two individuals.
During their confrontation one month prior to the fight, Paul criticized Danis as "pathetic" and "vile" for continuously targeting Agdal through a series of tweets.
Upon hearing about Danis facing a lawsuit, former MMA fighter Brendan Schaub expressed his disappointment as it violated the "first rule of fight club." In response, Paul fervently defended his fiancée.
Paul expressed his disappointment at how three weeks ago, he messaged Nina with the details of a lawsuit due to her lack of knowledge on the matter. Her response of "Oh Jesus. Did not know that" was deemed unacceptable by Paul. Furthermore, Paul criticized Nina for acting like a referee and referencing fight club rules, stating that the promotion has deviated far from the realm of the fight game, which Nina is aware of.
"Furthermore, I am not the individual initiating legal action against him. Rather, he instigated a confrontation with an unsuspecting woman who is asserting her rights in the only manner available to her: by seeking legal retribution against a lawbreaker. Anyone who fails to comprehend this is simply delusional. It is solely her decision to pursue the lawsuit, and I wholeheartedly stand behind her." When questioned by CNN, Misfits Boxing, the organizer of the events, refused to provide a response regarding the lawsuit. CNN has also made attempts to obtain a comment from Danis.
Agdal's legal representatives redirected CNN to Paul's public relations team, who is handling Agdal's inquiries regarding comments. Although Agdal hasn't made any public statements regarding the issue, it is known that she is determined to hold Danis responsible.
Danis (far right) at a press conference ahead of his fight with Logan Paul (far left).
Jonathan Brady/AP
Danis mentioned the lawsuit on his X account and expressed his preference for being a keyboard warrior rather than being tied up in legal battles on October 7.
"In September, he stated, "I didn't agree to get involved in a legal battle; I signed up for a boxing match. I'm not interested in this nonsense."
Logan's inability to face the truth or acknowledge Nina's true nature is why he is using legal measures to prevent me from fighting. A true man would prefer to settle things in the ring, rather than resorting to lawsuits to demonstrate strength. Flexing through lawsuits only reveals one's weakness.
The organization reported that 80% of the tickets were purchased within the price range of £40 to £150 ($49.20 to $184.90). The remaining tickets were priced between £300 and £750 ($431.25 and $924.10), and VIP packages were offered at £2,000 ($2,464.20).