Exploring AI in Marketing: 5 Compelling Statistics for a Productive Week

Most marketers have used AI in their current role

More than half (54%) of marketers have utilized AI in their current role, which is a significant increase from just a year ago when only 37% had used the tool.

In addition, over one-fifth (22%) of marketers use AI multiple times a day in their role, while a quarter (25%) use it a few times a week.

Marketers are the most common users of AI compared to professionals in finance (16%), engineering (17%), education (22%), and technology (39%).

In addition to using AI in their current jobs, many marketers are also using AI tools when applying for new positions. A study shows that 26% of marketers have already used AI tools during job applications, and 34% plan to use them in the future.

Source: Hays

UK online spending grows for fifth consecutive month

UK online spending reached £8.5bn in March, a 3.7% increase versus the same month in 2023. This marks the fifth consecutive month of growth for online spending in the UK.

Positive progress was seen in the first quarter overall. In January, there was a 1.5% year-over-year growth, followed by a 5% growth in February.

March online sales were boosted by Mother’s Day and Easter. However, sales during the Easter weekend were down by 6% compared to the previous year.

Online sales are showing positive growth, suggesting increasing consumer confidence. However, shoppers are increasingly turning to buy-now-pay-later (BNPL) services to manage their expenses.

In March 2024, approximately £1.35 billion of online purchases were made using BNPL services, marking an 8% increase compared to the previous year. This accounted for 15.9% of total online spending for the month.

Source: Adobe Analytics

Almost half of British consumers say they spend extra on high quality products

New research from Effie and Ipsos reveals that while almost half (48%) of Britons prioritize spending extra money on high quality products, only a small 10% admit to enjoying displaying their wealth through possessions or experiences.

A significant number of individuals are against the notion of flaunting their wealth through purchases or actions, indicating a preference for the concept of "quiet luxury".

Research also examined the perspective of British consumers on the definition of success. A larger percentage of individuals value treating others well (82%) as crucial for achieving success, compared to those who prioritize hard work (77%).

Almost 64% of people believe that skills and talent are crucial for achieving success in life, while only 22% think that being born into a wealthy family can be a factor in getting ahead.

In the UK, kindness towards others is seen as more important for success than having a rich background. However, there is a noticeable difference between feeling successful and receiving recognition. A survey found that 56% of Britons consider themselves highly successful, but only 34% feel that their successes are truly acknowledged.

Source: Effie and Ipsos

Online ads ‘most complained about channel’ in 2023

Last year, online ads received the highest number of complaints according to the Advertising Standards Authority (ASA). In 2023, there were 20,944 complaints lodged against approximately 17,174 ads, showing a 14% increase from the previous year.

TV was the second-most complained about media last year, with 13,604 complaints for 4,399 ads, showing a 12% increase. Email surpassed outdoor ads in 2023 to become the third-most complained about media, with 1,210 complaints against 1,058 ads.

In total, the ASA received 39,034 complaints regarding 25,041 adverts in the previous year. As a result of these complaints, 27,378 ads were either withdrawn or amended.

The ASA received thousands of complaints last year. In addition, their AI-powered Active Ad Monitoring system processed around 3 million ads. The ASA expects the system to capture over 10 million ads in 2024 across all channels.

Over two-thirds of marketers think there is ‘room for improvement’ on financial fluency

According to a poll conducted by Our Website on LinkedIn, nearly 70% of marketers believe that there is room for improvement in the industry's financial fluency.

The survey of 377 individuals reveals that more than two-thirds feel that there is a need to enhance the financial knowledge within the marketing industry and their own teams. Additionally, 19% of respondents consider the lack of skills in this area to be a significant problem.

Just 12% of marketers polled believe their industry or team is “definitely” financially fluent.

Source: Our Website via LinkedIn

Editor's P/S:

The article highlights the growing adoption of AI in marketing and other industries, with over half of marketers now using AI in their current roles. This trend is expected to continue as AI becomes more accessible and affordable. Marketers are also using AI in their job applications, demonstrating its increasing importance in the industry.

The article also discusses the continued growth of online spending in the UK, with March 2024 marking the fifth consecutive month of growth. This growth is being driven by factors such as Mother's Day and Easter, but also by the increasing use of buy-now-pay-later services. Despite the positive growth in online spending, consumers are becoming more price-conscious and are prioritizing high-quality products over displaying their wealth. This trend towards "quiet luxury" is reflected in the research from Effie and Ipsos, which shows that Britons value treating others well and having skills and talent more than having a wealthy background.