Exciting News for Gamers: E3 2024 Set to Wow with an Unconventional Venue

Highlights

E3 2024 will not be held at the Los Angeles Convention Center, and the Entertainment Software Association (ESA) has parted ways with ReedPop.

Regarding E3 2025, the ESA has officially announced that it will undergo a comprehensive transformation, promising to deliver a completely revamped experience for gaming enthusiasts. Although the fate of E3 has been somewhat uncertain due to the cancellation of three out of the past four events, there remains a hopeful group of fans eagerly anticipating its potential revival.

The Entertainment Software Association announced that E3 2024 will no longer take place at the Los Angeles Convention Center. In collaboration with ReedPop, the organizers of PAX and EGX, the ESA had been planning for E3 until they canceled the 2023 event in March. This would have marked the first in-person E3 since 2019 if it had proceeded as scheduled.

Prior to the outbreak of the COVID pandemic in 2020, E3 had already experienced a decline in support from key partners and supporters. Companies like EA and Microsoft had started hosting their own events in separate venues nearby, while influential figures like host Geoff Keighley and PlayStation had completely distanced themselves from the annual event. The pandemic dealt a severe blow to E3, resulting in the cancellation of the 2020 show and raising concerns about the future of the event. In the following years, Geoff Keighley's Summer Game Fest emerged as a significant rival, and many major publishers embraced the cost-effective approach of digital showcases. E3 2023, before its unfortunate cancellation, seemed poised to mark the long-awaited return of the show in an in-person format.

Moving forward to E3 2024, the ESA has announced its decision to part ways with ReedPop. Moreover, the ESA has confirmed that the esteemed LA Convention Center, which has hosted E3 for a significant period, will no longer serve as the venue for E3 2024. Additionally, the ESA has stated that E3 2025 will undergo a comprehensive transformation, marking a fresh chapter for this once enchanting annual gaming spectacle.

The details of the ESA's statements regarding E3 are still uncertain. It appears that E3 2024 is being treated as a placeholder, with the focus being on a major reimagining in 2025. While the LA Convention Center has been ruled out for 2024, it is possible that the traditional in-person venue could be used for the 2025 show. In contrast, Geoff Keighley has announced that the 2024 edition of his Summer Game Fest will take place next summer, following a successful showcase in June. With ReedPop and the LA Convention Center no longer involved, the future of E3 remains uncertain. After canceling three of the last four events, it is questionable whether the ESA can restore E3's prominence in the gaming industry. Digital showcases, like Summer Game Fest, pose additional challenges. Nevertheless, there are still many fans who hold E3 dear and hope for its return. The fate of E3 2024 and 2025 remains to be seen, as well as whether they will mark the revival of the beloved event.

Source: IGN