Designer's Apology: Live Butterflies in Terrarium Dresses Sparks Controversy
Japanese designer apologizes for using live butterflies in his nature-themed gowns after PETA raises concerns about insect welfare Undercover's founder expresses regret, acknowledging the need for compassion towards animals in the fashion industry
Jun Takahashi, the founder of Japanese brand Undercover, has expressed regret and issued an apology to animal rights group PETA. He has vowed to refrain from incorporating live animals, specifically butterflies, in his designs. In a letter shared with CNN on Tuesday, Takahashi acknowledged trapping butterflies that should have been allowed to fly freely in the sky.
Animal rights activists protested at the Coach runway show in New York.
PETA notified Takahashi in October, stating that butterflies utilized for public displays are usually either taken from their natural habitat or bred in captivity on farms. They explained that during transportation, numerous butterflies are crushed or perish while being shipped in envelopes and small boxes, akin to cargo. The North American Butterfly Association was referenced by the organization, highlighting that the prevalent occurrence of dead or barely living butterflies often deters wedding planners from incorporating them into weddings.
In his response dated October 17, Takahashi emphasized the importance of ensuring the safety and well-being of the butterflies in his exhibition. He expressed that his team prioritized ethical practices by sourcing the butterflies from a reputable breeder. Additionally, he mentioned that the butterflies were provided with adequate nutrition and ample space to freely move, breathe, and fly. Furthermore, strict attention was paid to maintaining optimal temperature conditions.
The otherworldly "terrarium" dresses, filled with flowers and butterflies, were part of the finale at Undercover's runway show in September.
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The designer acknowledged that although his label aimed to provide the utmost comfort for the creatures, he considered including butterflies in the dress a wrongdoing. He expressed feeling guilty but proceeded with the idea for his artistic creation. Takahashi stated that he released the insects in a park right after the runway show. However, PETAs letter emphasized that butterflies bred in captivity face difficulties in finding food and have low survival rates in the wild. Additionally, they can transmit diseases to local insect populations.
PETA spokesperson informed CNN on Tuesday that they personally met with Takahashi to express gratitude for his letter, leading to a productive conversation.
In Sofia Coppola's film "Priscilla," clothing serves as both a form of protection and a means of self-expression.
The designer expressed in his letter that his fascination with butterflies originated two decades ago at his grandmothers funeral. "During that time, a white butterfly appeared and stayed by my side, bringing me immense joy and the belief that my grandmother was drawing near," he recalled. Takahashi also shared that he has encountered other meaningful interactions with these creatures since then.
Addressing PETA, he conveyed his hope for their understanding and willingness to provide further information on the subject, as he aspires to improve his actions. "I humbly request that butterflies may once again grace my presence," he concluded.
Barneys, the New York department store, ceased employing insects in its displays following objections from PETA regarding the utilization of live monarch butterflies in 2018. PETA also conducts campaigns against what it deems as "systemic cruelty" in the leather, mohair, wool, cashmere, down, and fur industries.
