Charli XCX Recruits Chloe Sevigny Emma Chamberlain and More It Girls for 360 Video
Charli XCX Emma McIntyre/Getty Images
Charli XCX enlisted a group of influencers to appear in her music video for "360."
In the video released on Friday, May 10, Charli, who is 31 years old, enters a bustling restaurant filled with social media sensations such as Chloë Sevigny, Emma Chamberlain, Rachel Sennott, Chloe Cherry, Richie Shazam, Julia Fox, A. G. Cook, and more. Gabbriette Bechtel, the girlfriend of Matty Healy, also makes a cameo. (It's worth noting that Charli is engaged to George Daniel, the drummer of Healy's band, The 1975.)
"Hey everyone," Charli says to the group, "I was just getting ready to perform my song."
Sennott, who is 28 years old, responds, "Oh shoot, we're really sorry because we all want you to sing your song." Bechtel, who is 26, chimes in, "We're on a mission to discover the next popular internet sensation. That's why we're here for dinner."
Cherry, who is 26 years old, emphasizes the importance of taking action to ensure the survival of our species. She warns that if we don't act now, our kind may disappear forever.
Referring to the urgent situation, Sennott describes the dilemma as "terrible." However, he also adds, "Once we tackle this issue, we can move forward and focus on enjoying the song."
Charli XCX Recruits Chloe Sevigny Emma Chamberlain and More It Girls for 360 Video
Charli XCX Youtube
Charli agrees to participate in the search for the next big celebrity, looking through the choices and choosing a woman sitting at the far end of the table.
Sennott excitedly points out, "Oh Charli, that's actually Julia Fox," as the actress from Uncut Gems waves at them.
Charli then focuses on the server, Greer Cohen, who is complimented for exuding “total waiter vibes.”
The group shares tips with their new member on how to become an “It Girl,” such as being “hot in a kind of intimidating way” and “being recognized, yet still mysterious.”
The music video begins with the squad joining Charli on a series of adventures, such as riding on top of a man being wheeled into surgery and taking part in a windy photo shoot.
Charli sings, "Yeah, 360 / Do you like what you see in the mirror? / When you look in the mirror, you see me / I'm everywhere, I'm like Julia / Ah-ah, ah / When you're at the party dancing to the beat / 666 with a touch of princess / I'm everywhere, I'm like Julia / Ah-ah, ah."
Charli's upcoming album, BRAT, is set to be released on June 7. The latest song from the album, "360," follows the previously released tracks "Cult Classics," "B2b," and "Von Dutch." In a conversation with NME in March, Charli gave a sneak peek of her new sound.
Describing the song, Charli mentioned, "It's kind of bitchy and gossipy and hardcore and very club feeling. It's definitely one for the girls who like to party and sweat and rave."
She continued: “I feel good about the music. Every artist says this about their new record, but I really do feel like this is my best music [yet]. I’m super excited.”
Editor's P/S:
Charli XCX's "360" music video is a star-studded affair, featuring a diverse cast of social media influencers and celebrities. The video's focus on the search for the next internet sensation highlights the ever-evolving nature of fame and the role social media plays in shaping our perceptions of it. Charli's collaboration with these influencers is a testament to her understanding of the modern media landscape and her ability to connect with her fans on a personal level.
The video also explores themes of identity and self-expression. Charli's lyrics in "360" reflect her own journey as an artist and her desire to be recognized for her individuality. The video's emphasis on the importance of being "hot in a kind of intimidating way" and "being recognized, yet still mysterious" speaks to the complex and often contradictory nature of fame. Ultimately, Charli's message is one of empowerment and self-acceptance, encouraging her fans to embrace their own unique identities and to strive for greatness, regardless of their status or following.