Channel 4 Names Interim Chief Marketing Officer
Katie Jackson, the managing director of 4Creative, steps in as the interim CMO at Channel 4 while the company searches for a permanent successor to Zaid Al-Qassab.
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Channel 4 has named Katie Jackson as their new interim Chief Marketing Officer after Zaid Al-Qassab left the company.
Jackson officially started in her new role on March 4, after serving as the managing director of 4Creative starting in July 2022. In her interim CMO position, Jackson will be reporting to CEO Alex Mahon.
Channel 4 is currently searching for a new permanent Chief Marketing Officer (CMO) to take over from Al-Qassab, who was recently named as the incoming CEO of M&C Saatchi.
In the meantime, 4Creative's executive creative director Lynsey Atkin is stepping up to lead the in-house agency, with director of production Miketta Lane taking charge of operational and commercial responsibilities.
At the end of last year, our website predicted a rise in the need for interim CMOs in 2024. Executive recruitment firms saw a surge in non-permanent roles in 2023, showing no signs of slowing down. Marketers looking for permanent positions felt frustrated by the limited options available.
Editor's P/S:
The appointment of Katie Jackson as Channel 4's interim CMO highlights the growing demand for experienced marketers in leadership roles. Jackson's prior experience at 4Creative demonstrates her strong capabilities in developing and executing marketing strategies. Her interim appointment is a testament to the importance of having a skilled marketer at the helm of the organization while the search for a permanent CMO continues.
The surge in interim CMO roles reflects the competitive job market and the need for companies to quickly fill key leadership positions. Executive recruitment firms are responding to this demand by offering more non-permanent options, providing organizations with flexibility and access to a wider pool of candidates. This trend is likely to continue as companies seek to navigate the changing market and secure top talent., interim CMOs provide a valuable solution, bringing in fresh perspectives, expertise, and flexibility to meet the evolving needs of businesses.
